Performance-Driven Social Media Analyst (Hybrid)

Lloyds Banking Group; United Kingdom; Hybrid; GBP 61,000 - 68,000; Full time

Benefits offered by this job

Pension up to 15%

Annual bonus

Share schemes

Flexible benefits

30 days holiday

Wellbeing initiatives

Parental leave

Job summary

Lloyds Banking Group is seeking a Social Media Analyst - Performance to provide timely insight into content performance and audience behaviour across platforms. You’ll work hybrid, spending time at multiple UK office sites, and partner with colleagues across Social, Digital and Communications to drive better decision‑making.

You’ll own reporting across major networks, develop Power BI dashboards and stay ahead of platform changes, with a focus on reputation and risk.

Qualifications

• Experience in social media analytics, insight and listening within a large/complex organisation.
• Strong understanding of social platforms, audiences and content performance.
• Experience using Brandwatch or similar tools and Power BI dashboards, queries and alerts.
• Ability to translate data into practical recommendations for content and channels.

Responsibilities

• Own reporting across LinkedIn, TikTok, YouTube and Instagram, turning performance into insights.
• Develop Power BI reporting and benchmark performance using historical data.
• Collaborate with social media managers to shape content, formats and testing.
• Build a test-and-learn culture and share findings with stakeholders.
• Maintain social listening, alerts and escalation for priority topics.

Skills

Social analytics

Power BI

Brandwatch

Meltwater

Sprinklr

AI awareness

Data storytelling

Content optimization

Tools

Brandwatch

Meltwater

Sprinklr

Power BI

Job description

Lloyds Banking Group is seeking a Social Media Analyst - Performance to provide timely insight into content performance and audience behaviour across platforms. You’ll work hybrid, spending time at multiple UK office sites, and partner with colleagues across Social, Digital and Communications to drive better decision‑making.

You’ll own reporting across major networks, develop Power BI dashboards and stay ahead of platform changes, with a focus on reputation and risk.