Social Media Marketing Executive- Glasgow

Connells Group; Glasgow; On-site; GBP 25,000 - 35,000; Full time

Job summary

Connells Group is seeking an experienced Social Media Executive to manage social channels and campaigns for over 100 known high street brands. You will develop and execute social strategies, grow the audience, and collaborate with the marketing team to drive engagement and conversions.

The role requires field-based work with travel in the Glasgow area and a proactive approach to identifying new social opportunities and trends.

Qualifications

• Experience in marketing or social media is desirable.
• Knowledge of TikTok and Meta platforms.
• Ability to report on social metrics.
• Proactive in proposing new ideas for strategy.
• Experience with social media analytics tools.

Responsibilities

• Maintain and create a social calendar and identify focus areas.
• Plan and deliver social media strategies across accounts.
• Regularly monitor and report social media stats.
• Review engagement and impressions metrics.
• Stay updated on new social media tools and trends.
• Identify growth opportunities for brands.
• Collaborate with marketing to meet audience growth and conversions.
• Monitor competitor activity.

Skills

Social media planning

Analytics reporting

Multi-project management

Trend research

Team collaboration

Content creation

Attention to detail

Google Analytics

Education

Marketing or social media experience

Tools

Hootsuite

Brandwatch

Job description

This is a field-based role, and you must be prepared to travel in the Glasgow area!

We are excited to be looking for an experienced Social Media Executive to manage our social media channels and campaigns. You will be responsible for developing and executing innovative social media strategies that promote our property brands, drive awareness, and foster engagement. You’ll be delivering impactful social media campaigns for over a 100 known high street brands - so the ability to think on your feet and work on a number of projects at once are essential skills!

Your main focus will be helping to grow a following and maintain a brand. You’ll be responsible for the day-to-day creation and execution of the social media content across all of our brands to our national audience. You’ll be researching and analysing social media trends to improve our social media presence and working with members of the team across various campaigns. We’re also looking for someone who is super proactive in coming up with new ideas for our social media strategy too.

Key Responsibilities of a Social Media Executive:

• Maintaining and creating a social calendar and identifying key focus areas
• Plan and deliver social media strategies across our social media accounts
• Regularly monitor and report social media stats to prove effective performance
• Review and report on key metrics like engagement and impressions
• Stay up to date on new social media tools, industry trends and developments
• Identify new areas of opportunity for our brands
• Work closely with the wider marketing team to understand wider campaign activity as well as meeting company goals of growing an audience and driving conversions
• Monitor competitor activity

Skills required to be a successful Social Media Executive at Connells Group:

• Excellent knowledge of social media platforms like TikTok and Meta, and how best to use them
• Ability to report on social metrics
• A collaborative mindset, with the ability to manage multiple projects,
• Experience of using wider social media management platforms like Hootsuite or Brandwatch
• An understanding of social media trends, audience behaviour, and the latest developments in the property industry
• Excellent attention to detail
• Experience of analytics and reporting i.e. Google Analytics / Email / Social ads
• Research skills and ability to come up with new ideas
• Desirable to have a proven track record working on, and growing, social media accounts with tangible results

Skills and qualifications required:

• Work experience in marketing or social media is desirable
• A good knowledge of social media platforms