Social Media and PR Executive

The Guild of Property Professionals; England; On-site; GBP 25,000 - 30,000; Full time

Job summary

A leading property organization in the United Kingdom is seeking a proactive Social Media and PR Executive to join their dynamic marketing team. This entry-level full-time position involves fostering media relationships, creating engaging content for social media, and supporting various marketing efforts across brands. The ideal candidate should possess excellent communication skills and a strong attention to detail, along with a creative mindset.

Qualifications

• Entry level position.
• Proven ability to foster media relationships.
• Excellent attention to detail is needed.

Responsibilities

• Fostering relationships with key media stakeholders.
• Researching topic ideas, writing and distributing press releases.
• Managing all brands’ social media and content calendars.

Skills

Excellent copywriting, communication and presentation skills

Good organisational skills, with high attention to detail

Creative, innovative, self-motivated individual

Excellent Microsoft Word, Excel and PowerPoint skills

Strong team player

Knowledge of the property industry

Ability to use video conferencing platforms

Job description

We are looking for a proactive, creative Social Media and PR Executive to join a dynamic, motivated marketing team working across core brands The Guild and Fine & Country to execute the B2B content strategy.

Key responsibilities

• Fostering relationships with key media stakeholders
• Research topic ideas, writing and distributing press releases
• Pitching properties to journalists and responding to journalists’ requests
• Checking media monitoring and sharing coverage with the appropriate agents
• Developing engaging, creative, innovative content for scheduled posts, which engage audiences across all social media channels
• Manage the execution of all brands’ social media and blog content calendars
• Strategically manage and optimise brand LinkedIn channels to further B2B prospecting efforts
• Manage and schedule LinkedIn content for senior team members to enhance our brand visibility and prospecting initiatives
• Support the Head of Social Media & Content with client’s social media accounts. This includes but is not limited to their Facebook, Instagram, LinkedIn, YouTube and TikTok
• Project management including taking ownership of the development of key platforms and organic content
• Report on performance of social media channels and identify key areas to improve on lead generation, engagement, reach, traffic to site and increase following
• Keep up to date with any social media trends
• Identify new tools and platform developments to help improve performance across all platforms
• Listen for and respond to conversations about our brands and competitors, and take appropriate action
• Suggest and implement new features to develop brand awareness and lead generation
• Create or brief and manage production of social creative assets such as interactive gifs, static images, photography, graphics and videos
• Videos and scripting – project managing video productions, including script writing, presenting, filming, execution and editing
• Ensure all content meets brand standards
• Work closely with internal departments to ensure each team is fully briefed ahead of campaign/promotion launches and ensure any issues arising from activity are quickly addressed
• Liaise on a day-to-day basis with key internal and external customers
• Proof marketing materials for the network both internally and externally
• Editing and proof reading
• Supplying magazine editorial
• Manage the brands’ closed Facebook groups by posting company updates, monitoring requests to join and pending posts, and increase engagement throughout the network
• Liaise with clients to ensure they receive exposure across social media
• Monitor and respond to engagement and direct messages across all social media platforms
• Attend and support client events and industry conferences

Skills, knowledge and experience required

• Excellent copywriting, communication and presentation skills
• Good organisational skills, with high attention to detail
• A creative, innovative, self-motivated individual
• Excellent Microsoft Word, Excel and PowerPoint skills
• Ability to generate respect and trust from staff and external customers
• Strong team player, but equally good at taking initiative
• Knowledge of the property industry
• Ability to use video conferencing platforms i.e., Teams and Zoom

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing