Social Media Executive: Brand Campaign Lead (Glasgow)

Connells Group; Glasgow; Presencial; GBP 25.000 - 35.000; Jornada completa

Descripción de la vacante

Connells Group is seeking an experienced Social Media Executive to manage social channels and campaigns for over 100 known high street brands. You will develop and execute social strategies, grow the audience, and collaborate with the marketing team to drive engagement and conversions.

The role requires field-based work with travel in the Glasgow area and a proactive approach to identifying new social opportunities and trends.

Formación

• Experience in marketing or social media is desirable.
• Knowledge of TikTok and Meta platforms.
• Ability to report on social metrics.
• Proactive in proposing new ideas for strategy.
• Experience with social media analytics tools.

Responsabilidades

• Maintain and create a social calendar and identify focus areas.
• Plan and deliver social media strategies across accounts.
• Regularly monitor and report social media stats.
• Review engagement and impressions metrics.
• Stay updated on new social media tools and trends.
• Identify growth opportunities for brands.
• Collaborate with marketing to meet audience growth and conversions.
• Monitor competitor activity.

Conocimientos

Social media planning

Analytics reporting

Multi-project management

Trend research

Team collaboration

Content creation

Attention to detail

Google Analytics

Educación

Marketing or social media experience

Herramientas

Hootsuite

Brandwatch

Descripción del empleo

Connells Group is seeking an experienced Social Media Executive to manage social channels and campaigns for over 100 known high street brands. You will develop and execute social strategies, grow the audience, and collaborate with the marketing team to drive engagement and conversions.

The role requires field-based work with travel in the Glasgow area and a proactive approach to identifying new social opportunities and trends.