Social Media Executive Bristol

Lumesse; West of England; On-site; GBP 25,000 - 35,000; Full time

Job summary

Connells Group is seeking a Social Media Executive to manage our social channels and campaigns across multiple brands. The role involves developing innovative social media strategies to promote property brands, grow a national audience, and drive engagement.

You will create and execute day-to-day social content, analyse trends with the team, and contribute proactive ideas to enhance the overall social strategy. Travel and field-based work are required.

Qualifications

• Marketing or social media experience is desirable.
• Strong knowledge of major social platforms and trends.
• Ability to report on social metrics and campaigns.
• Familiarity with social media tools (Hootsuite, Brandwatch).
• Attention to detail with data-driven mindset.

Responsibilities

• Maintain and create a social calendar and identify key focus areas.
• Plan and deliver social media strategies across brand accounts.
• Regularly monitor and report social media stats to prove performance.
• Review and report on engagement, impressions, and other metrics.
• Stay up to date on new tools, trends, and developments in social media.
• Identify new opportunities for our brands and campaigns.
• Collaborate with the wider marketing team to grow audience and drive conversions.
• Monitor competitor activity.

Job description

If you're a creative social media expert who thrives in a fast-paced environment, this is an opportunity you won't want to miss.

This is a field-based role, and you must be prepared to travel.

We are excited to be looking for an experienced Social Media Executive to manage our social media channels and campaigns. You will be responsible for developing and executing innovative social media strategies that promote our property brands, drive awareness, and foster engagement. You’ll be delivering impactful social media campaigns for over a 100 known high street brands - so the ability to think on your feet and work on a number of projects at once are essential skills!

Your main focus will be helping to grow a following and maintain a brand. You’ll be responsible for the day-to-day creation and execution of the social media content across all of our brands to our national audience. You’ll be researching and analysing social media trends to improve our social media presence and working with members of the team across various campaigns. We’re also looking for someone who is super proactive in coming up with new ideas for our social media strategy too.

Key Responsibilities of a Social Media Executive:

• Maintaining and creating a social calendar and identifying key focus areas
• Plan and deliver social media strategies across our social media accounts
• Regularly monitor and report social media stats to prove effective performance
• Review and report on key metrics like engagement and impressions
• Stay up to date on new social media tools, industry trends and developments
• Identify new areas of opportunity for our brands
• Work closely with the wider marketing team to understand wider campaign activity as well as meeting company goals of growing an audience and driving conversions
• Monitor competitor activity

Skills required to be a successful Social Media Executive at Connells Group:

• Excellent knowledge of social media platforms like TikTok and Meta, and how best to use them
• Ability to report on social metrics
• A collaborative mindset, with the ability to manage multiple projects,
• Experience of using wider social media management platforms like Hootsuite or Brandwatch
• An understanding of social media trends, audience behaviour, and the latest developments in the property industry
• Excellent attention to detail
• Experience of analytics and reporting i.e. Google Analytics / Email / Social ads
• Research skills and ability to come up with new ideas
• Desirable to have a proven track record working on, and growing, social media accounts with tangible results

Skills and qualifications required:

• Work experience in marketing or social media is desirable
• A good knowledge of social media platforms