Social Media Manager

Sellick Partnership; West Midlands; Hybrid; GBP 45,000 - 51,000; Full time

Job summary

Sellick Partnership are working with a leading higher education institution for this exciting opportunity as a Social Media Manager to join their Marketing and Communications Department. This is an excellent opportunity for an experienced social media professional to take ownership of social media content, develop engaging digital campaigns and strengthen the organisation's online presence.

Working alongside an established content team, you will play a key role in increasing audience engagement,

Qualifications

• Extensive experience in higher education or large complex organisations.
• Proven experience managing social media channels and delivering strategy.
• Experience planning multi-platform campaigns and using analytics.
• Experience managing a team and coordinating workloads.
• Strong knowledge of platforms, trends and audience behaviours.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and deliver a social media strategy aligned with objectives.
• Manage channels and create engaging content (video, photography, graphics, copy).
• Oversee content calendar ensuring timeliness and brand consistency.
• Manage online communities and monitor reputation.
• Collaborate with teams for integrated campaigns and wider reach.
• Lead and support the social media team and workloads.
• Monitor performance using analytics and KPIs and adjust strategies.

Skills

Social media management

Content creation

Analytics

Team management

Stakeholder communication

Job description

Role Title: Social Media Manager

Salary: £45,235 to £51,182 per annum
Location: Birmingham
Contract: Full-time 6-month fixed-term contract
Working Arrangements: Hybrid, 2 days per week onsite

Sellick Partnership are working with a leading higher education institution for this exciting opportunity as a Social Media Manager to join their Marketing and Communications Department.

This is an excellent opportunity for an experienced social media professional to take ownership of social media content, develop engaging digital campaigns and strengthen the organisation's online presence. Working alongside an established content team, you will play a key role in increasing audience engagement, supporting student recruitment and promoting the organisation's brand and achievements.

The responsibilities of the Social Media Manager will be:

• Develop and deliver a social media strategy aligned with marketing, communications and recruitment objectives.
• Manage social media channels and lead the creation of engaging content, including short-form videos, photography, graphics and written copy.
• Oversee the content calendar, ensuring content is timely, accurate and consistent with brand guidelines.
• Manage online communities, responding to engagement and identifying potential reputational risks.
• Collaborate with internal teams to deliver integrated campaigns and identify opportunities to increase audience reach.
• Lead and support the social media team and content creators, coordinating workloads and priorities.
• Monitor performance using analytics and KPIs, making recommendations to improve engagement and channel effectiveness.

The ideal candidate for the Social Media Manager role will have:

• Extensive experience working in higher education or another large, complex organisation.
• Proven experience managing social media channels and delivering strategies that support organisational objectives and brand awareness.
• Experience planning multi-platform campaigns and using analytics to measure performance and improve results.
• Experience managing a team, coordinating workloads and supporting colleagues.
• Strong knowledge of social media platforms, emerging trends and audience behaviours.
• Excellent communication and stakeholder management skills, with the ability to create engaging content for different audiences.
• Strong organisational and analytical skills, with the ability to manage competing priorities and meet deadlines.

Sellick Partnership is proud to be an inclusive and accessible recruitment business and we support applications from candidates of all backgrounds and circumstances. Please note, our advertisements use years' experience, hourly rates, and salary levels purely as a guide and we assess applications based on the experience and skills evidenced on the CV. For information on how your personal details may be used by Sellick Partnership, please review our data processing notice on our website.