Head of Digital Experience & Strategy

University of Buckingham; Buckingham; On-site; GBP 52,000 - 64,000; Full time

Job summary

University of Buckingham is seeking an experienced Digital Experience Manager to lead the strategic development of the University's digital channels, with the website at its heart. Reporting to the Director of Marketing, you'll lead our Digital Team across web, content, marketing and analytics, ensuring a user-first approach for prospective students and wider audiences.

This role shapes the Digital Marketing Experience Roadmap, coordinating with Marketing, IT Services, Admissions and Academic

Qualifications

• Proven track record in developing and delivering digital strategy.
• Line management experience and user-focused approach.
• Hands-on digital content, campaigns, UX research and testing.
• Experience with SEO, CRO, social media, CRM and email marketing.
• Certified in Google Analytics; proficient with CMSs and web tools.

Responsibilities

• Develop and deliver the University's digital strategy, policies and guidelines.
• Lead a digital marketing team in an agile, cross-functional setup.
• Champion user-centred design through research and testing.
• Set KPIs, build dashboards and track ROI across channels.
• Ensure content is on-brand, accessible and GDPR compliant.
• Collaborate with IT to integrate CRM and course data for a seamless experience.
• Manage agencies and freelance partners when needed.

Skills

Digital strategy

Team management

UX research

SEO

CRO

CRM

Email marketing

Google Analytics

WordPress

CMS

HTML/CSS

Adobe CC

PHP

Git

Agile

Job description

University of Buckingham is seeking an experienced Digital Experience Manager to lead the strategic development of the University's digital channels, with the website at its heart. Reporting to the Director of Marketing, you'll lead our Digital Team across web, content, marketing and analytics, ensuring a user-first approach for prospective students and wider audiences.

This role shapes the Digital Marketing Experience Roadmap, coordinating with Marketing, IT Services, Admissions and Academic