Social Media Lead

Forward Role Recruitment; Manchester; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

Forward Role Recruitment is partnering with a well-established B2B professional services business in Manchester to appoint a Social Media Lead. This hybrid role (3 days in office) focuses on turning social into a genuine lead-generation channel, owning strategy end-to-end for content, campaigns, paid amplification and social selling.

You'll drive engagement and campaigns that generate sales, with autonomy to shape the playbook and leverage a large existing customer base.

Qualifications

• Strong hands-on social media experience with a commercial mindset.
• B2B experience, SaaS, software or professional services is advantageous.
• Proven track record in organic growth, lead generation and paid social campaigns.
• Comfortable with analytics, attribution and measuring commercial impact.

Responsibilities

• Creating engaging, social-first content across the business.
• Developing social campaigns designed to generate leads.
• Turning subject-matter updates into compelling content.
• Building employee advocacy and social selling within the sales team.
• Testing paid-social campaigns to amplify high-performing organic content.
• Developing audiences for retargeting and future campaigns.
• Tracking leads and opportunities generated through social.

Skills

Hands-on social media

B2B / SaaS experience

Lead generation

Analytics & attribution

Job description

NEW ROLE!

Social Media Lead

Manchester - Hybrid (3 days in office)

£45,000 - £55,000 + bonus

Forward Role is partnered with a well-established B2B professional services business, as they look for a commercially minded Social Media Lead to turn social into a genuine lead-generation channel.

This is a hands-on, strategic role with full autonomy, and it exists to generate sales, not just produce good content. You'll own the strategy end-to-end across the core business and its growing software product: content, campaigns, paid amplification and social selling, all built to turn social into a genuine pipeline of leads for the sales team.

Day to day, you'll be:

• Creating engaging, social-first content across the business
• Developing social campaigns specifically designed to generate leads
• Turning subject-matter expertise and product updates into compelling content
• Building employee advocacy and social selling among the sales team
• Testing paid-social campaigns to amplify successful organic content
• Developing audiences for retargeting and future campaigns
• Tracking leads and opportunities generated through social

What you'll bring:

• Strong hands-on social media experience, ready for greater ownership and commercial impact
• B2B experience essential - SaaS, software or professional services a strong advantage
• A track record in organic growth, lead generation and paid social
• Comfortable with analytics, attribution and measuring commercial performance
• Creative, curious and commercially minded - full subject-matter training provided

This isn't a role where you'll inherit a rigid playbook - you'll help build one, with access to subject-matter experts, a sizeable sales team and a large existing customer base.