Social Media Manager (Hybrid)

Forwardrole; Manchester; On-site; GBP 40,000 - 45,000; Full time

Job summary

Forward Role is recruiting a Social Media Manager for a growing, social-first aesthetics brand in Manchester. You will own the social strategy, drive content creation, and lead influencer partnerships to boost brand awareness and sales.

You will manage a Social Media Executive, shape the brand's visual identity across platforms, and collaborate with marketing and ecommerce in a fast-growing business.

Qualifications

• Proven experience owning social strategy with budgets and campaigns.
• Sharp understanding of platform nuances (Instagram, TikTok, Pinterest).
• Influencer marketing know-how.
• Commercial mindset with ability to drive leads and revenue.
• Natural storyteller with hands-on content experience.

Responsibilities

• Own social strategy across platforms (Instagram, TikTok initially) and drive leads.
• Manage and develop a Social Media Executive.
• Lead influencer marketing and partnerships.
• Drive storytelling across product launches and brand moments.
• Hands-on content creation when the team needs it.
• Collaborate with marketing and ecommerce on campaigns.
• Shape the brand's visual identity across social.

Skills

Social strategy

Influencer marketing

Storytelling

Team leadership

Content creation

Budgeting

Brand awareness

Job description

New role!!

Social Media Manager

South Manchester

4 days on site

£40,000 - £45,000

Forward Role is recruiting for a growing, social-first aesthetics brand with a genuinely loyal following, and they're investing in marketing as they scale. You'll be part of a small team, where you'll set the direction of socials and get stuck into content creation yourself.

This is a great opportunity for someone who has experience in mapping a social strategies, while still enjoying creating content where needs be, although you'll have a team owning this. The ideal person will know how to drive sales through socials, tell stories and drive brand awareness.

The role:

• Own social strategy across all platforms (Insta & TikTok being the main) - leads, brand awareness, reach
• Manage and develop a Social Media Executive
• Lead influencer marketing - choosing the right partners and setting how you'll work with them
• Drive storytelling across product launches and brand moments
• Get hands-on with content when the team needs it
• Work closely with marketing and ecommerce, with commercial awareness baked into every decision
• Shape the brand's visual identity across social

What you'll need:

• Proven experience owning social strategy - budgeting, campaigns
• Sharp understanding of platform nuance: Instagram vs TikTok vs Pinterest, and why
• Influencer marketing know-how
• Commercially minded - you get how social drives leads and revenue
• A natural storyteller
• Confident managing a team member while staying hands-on
• Thrives in a fast-paced, growing business