Social Media Lead

3Search; Manchester; On-site; GBP 90,000 - 120,000; Full time

Job summary

3Search is seeking an experienced Social Media Lead to shape a global social function from the ground up, based in Manchester. You will drive a proactive, insight-led content engine and lead strategic initiatives with senior stakeholders across international hubs.

Lead channel strategies for LinkedIn, Instagram and TikTok, translate data into creative direction, and develop influencer/co-creation programmes to produce authentic platform-native content for a major global brand.

Qualifications

• Proven experience leading global, multi-channel social strategies across B2B, B2C or complex service environments.
• Strong understanding of social algorithms, search behaviour, captions, GEO/SEO and platform-native content.
• Confidence using analytics, reach data and funnel insights to improve creative performance.
• Experience managing creators, influencers, agencies and senior stakeholders.
• A forward-thinking approach to content production, emerging technology and generative AI.

Responsibilities

• Build and lead a new social media function spanning international creative hubs.
• Set channel strategies across LinkedIn, Instagram and TikTok, adapting content to each audience.
• Turn performance data and audience insights into sharper creative direction and publishing plans.
• Develop creator, influencer and co-creation programmes that produce authentic, platform-native content.
• Partner with creative teams, agencies and senior leaders to deliver consistent, high-impact campaigns.

Skills

Global social strategy

Multi-channel leadership

Analytics-driven

Influencer management

Generative AI awareness

Job description

Our client is building a new global in-house social capability and is looking for an experienced social leader to shape its direction from the ground up. You’ll join a creative organisation operating across international hubs, with the opportunity to influence how a major global brand communicates across social channels. This is a high-profile position combining strategic leadership, creative ambition and commercial awareness, with direct exposure to senior stakeholders and the freedom to establish new ways of working. You’ll help move social from a reactive publishing function into a proactive, insight-led engine that creates distinctive, relevant and engaging content for modern audiences.

The Social Media Lead will set the global social vision, lead a specialist team and make social a strategic driver of brand growth, creative output and audience engagement.

Role Highlights

• Build and lead a new social media function spanning international creative hubs.
• Set channel strategies across LinkedIn, Instagram and TikTok, adapting content to each audience.
• Turn performance data and audience insights into sharper creative direction and publishing plans.
• Develop creator, influencer and co-creation programmes that produce authentic, platform-native content.
• Partner with creative teams, agencies and senior leaders to deliver consistent, high-impact campaigns.

You Will Need

• Proven experience leading global, multi-channel social strategies across B2B, B2C or complex service environments.
• Strong understanding of social algorithms, search behaviour, captions, GEO/SEO and platform-native content.
• Confidence using analytics, reach data and funnel insights to improve creative performance.
• Experience managing creators, influencers, agencies and senior stakeholders.
• A forward-thinking approach to content production, emerging technology and generative AI.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates