Social Media Manager (Hybrid)

Forward Role Recruitment; Manchester; On-site; GBP 40,000 - 45,000; Full time

Job summary

Forward Role Recruitment in Manchester is seeking a Social Media Manager to lead the social strategy and content creation. You will shape campaigns across Instagram and TikTok, drive brand awareness, and own the performance of social initiatives.

The ideal candidate has proven experience building social strategies, managing a small team, and leveraging influencers to boost sales, with a storyteller approach to product launches and brand moments.

Qualifications

• Proven experience owning social strategy, including budgeting and campaigns.
• Strong platform nuance knowledge: Instagram, TikTok, Pinterest, and why.
• Experience in influencer marketing.
• Commercially minded with ability to drive leads and revenue.
• Natural storyteller.
• Confident managing a team while staying hands-on.
• Thrives in a fast-paced, growing business.

Responsibilities

• Own social strategy across all platforms (Instagram, TikTok) to drive leads and brand awareness.
• Manage and develop a Social Media Executive.
• Lead influencer marketing partnerships and workflows.
• Drive storytelling across product launches and brand moments.
• Get hands-on with content when the team needs it.
• Collaborate with marketing and ecommerce with commercial awareness.
• Shape the brand's visual identity across social.

Skills

Social strategy

Team management

Influencer marketing

Content storytelling

Commercial awareness

Job description

New role!!

Social Media Manager

South Manchester

4 days on site

£40,000 - £45,000

Forward Role is recruiting for a growing, social-first aesthetics brand with a genuinely loyal following, and they're investing in marketing as they scale. You'll be part of a small team, where you'll set the direction of socials and get stuck into content creation yourself.

This is a great opportunity for someone who has experience in mapping a social strategies, while still enjoying creating content where needs be, although you'll have a team owning this. The ideal person will know how to drive sales through socials, tell stories and drive brand awareness.

The role:

• Own social strategy across all platforms (Insta & TikTok being the main) - leads, brand awareness, reach


• Manage and develop a Social Media Executive


• Lead influencer marketing - choosing the right partners and setting how you'll work with them


• Drive storytelling across product launches and brand moments


• Get hands-on with content when the team needs it


• Work closely with marketing and ecommerce, with commercial awareness baked into every decision


• Shape the brand's visual identity across social

What you'll need:

• Proven experience owning social strategy - budgeting, campaigns


• Sharp understanding of platform nuance: Instagram vs TikTok vs Pinterest, and why


• Influencer marketing know-how


• Commercially minded - you get how social drives leads and revenue


• A natural storyteller


• Confident managing a team member while staying hands-on


• Thrives in a fast-paced, growing business