Social Media Lead

Kast; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

KAST is seeking an experienced Social Media Lead to shape its worldwide presence from London. You will define the brand voice across major platforms, develop high-performing content engines, and drive user engagement across emerging and established social channels.

You’ll have creative freedom to shape KAST’s voice, visual identity, content strategy, and overall online presence, while managing creators and measuring performance with KPI-driven growth.

Qualifications

• Proven experience running social media for consumer, tech, fintech, crypto or lifestyle brands.
• Strong understanding of X (Twitter), Instagram, TikTok and emerging platforms.
• Excellent writing, communication and storytelling skills.

Responsibilities

• Build and execute global social strategy across TikTok, Instagram, X, YouTube and emerging channels.
• Lead end-to-end short-form content production to drive organic growth and product education.
• Spot internet trends and adapt them to fit KAST’s brand voice and audience.
• Develop and maintain a consistent brand tone and narrative across platforms.
• Identify and collaborate with content creators, influencers, and ambassadors globally.
• Oversee community engagement and drive high interaction rates.

Skills

Brand voice development

Social media strategy

Content creation

Trend spotting

Writing & communication

Data-driven marketing

Project management

Team leadership

Job description

Social Media Lead

Department: Marketing & Communications

Employment Type: Full Time

Location: London

Description

We are seeking an experienced and creative Social Media Lead / Head of Social to lead KAST’s social content strategy and presence worldwide. In this role, you will define our brand voice across key platforms, develop high-performing content engines, and drive user engagement across emerging and established social channels.

You’ll have significant creative freedom to shape our voice, visual identity, content strategy, and overall presence online.

What You’ll Be Doing

• Global Strategy & Vision: Build and execute KAST’s end-to-end global social strategy across TikTok, Instagram, X (Twitter), YouTube, and emerging channels.
• Short-Form Content Engine: Lead the end-to-end strategy and production for short-form video content to drive organic brand awareness, product education, and user growth.
• Cultural Relevance & Trend Hijacking: Act as KAST’s real-time cultural radar – spotting internet trends, memes, audio cues, and viral formats before anyone else and adapting them instantly to fit KAST’s brand voice.
• Brand Tone & Narrative: Develop and maintain a consistent, trustworthy, and engaging brand identity across all platforms, adapting tone appropriately for different audiences
• Creator & Influencer Ecosystem: Identify, onboard, and direct a global network of content creators, influencers, and brand ambassadors to amplify KAST’s reach.
• Community & Engagement: Oversee community engagement, turning comments sections into entertainment hubs and driving high engagement rates across all platforms.
• Data-Driven Growth: Define performance KPIs (reach, engagement, conversion, ROI) and regularly analyze data to refine content strategy and optimize campaigns.

What You'll Bring

• Proven experience running social media for a consumer, tech, fintech, crypto or lifestyle brand
• Strong understanding of X, Instagram and TikTok
• Excellent sense of what works on social — and what doesn’t
• Strong understanding of internet culture, trends and online communities
• Comfortable moving quickly, experimenting and taking creative risks
• Strong writing and communication skills