London-Based Global Social Lead — Strategy & Growth

kast.xyz; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

KAST is seeking an experienced Social Media Lead to shape its worldwide presence from London. You will define the brand voice across major platforms, develop high-performing content engines, and drive user engagement across emerging and established social channels.

You’ll have creative freedom to shape KAST’s voice, visual identity, content strategy, and overall online presence, while managing creators and measuring performance with KPI-driven growth.

Qualifications

• Proven experience running social media for consumer, tech, fintech, crypto or lifestyle brands.
• Strong understanding of X (Twitter), Instagram, TikTok and emerging platforms.
• Excellent writing, communication and storytelling skills.

Responsibilities

• Build and execute global social strategy across TikTok, Instagram, X, YouTube and emerging channels.
• Lead end-to-end short-form content production to drive organic growth and product education.
• Spot internet trends and adapt them to fit KAST’s brand voice and audience.
• Develop and maintain a consistent brand tone and narrative across platforms.
• Identify and collaborate with content creators, influencers, and ambassadors globally.
• Oversee community engagement and drive high interaction rates.

Skills

Brand voice development

Social media strategy

Content creation

Trend spotting

Writing & communication

Data-driven marketing

Project management

Team leadership

Job description

KAST is seeking an experienced Social Media Lead to shape its worldwide presence from London. You will define the brand voice across major platforms, develop high-performing content engines, and drive user engagement across emerging and established social channels.

You’ll have creative freedom to shape KAST’s voice, visual identity, content strategy, and overall online presence, while managing creators and measuring performance with KPI-driven growth.