Senior Social & Content Manager

TALENTD Recruitment; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading consumer brand agency is looking for a Senior Social & Content Manager to lead global content strategy for baby-centered brands. In this senior role, you will oversee a team, drive audience growth, and deliver measurable results through social-first campaigns. The ideal candidate has over 5 years of experience in content marketing, strong leadership skills, and a deep understanding of social media platforms like TikTok and Instagram. This role is an opportunity to shape brand storytelling on a global level.

Qualifications

• 5+ years’ experience in content, social or brand marketing within fast-paced or global brands.
• Strong track record delivering social-first campaigns with measurable growth outcomes.
• Deep understanding of TikTok and Instagram for brand content.

Responsibilities

• Develop and implement global content strategies aligned to brand objectives.
• Set the creative vision and tone of voice across all baby brands.
• Lead owned channel strategy across TikTok, Instagram, Facebook, and website.

Skills

Experience in content marketing

Social media strategy

Leadership

Project management

Data analysis

Job description

We’re partnering with a globally recognised, high-growth consumer brand to find a Senior Social & Content Manager to lead strategy and execution across a portfolio of baby-focused brands.

This is a senior, strategic role for someone who lives and breathes social-first storytelling, understands how to build brands at scale, and can balance creative excellence with commercial impact.

The opportunity

You’ll set and execute a best-in-class global content strategy across paid and owned channels, driving both long-term brand equity and short-term performance outcomes. Leading a growing content team, you’ll shape creative direction, scale production, and ensure campaigns deliver measurable business results.

Key responsibilities

• Develop and implement global content strategies aligned to annual brand objectives
• Set the creative vision, tone of voice and visual direction across all baby brands
• Own end-to-end management of global content campaigns, from insight and ideation through to optimisation
• Lead owned channel strategy across TikTok, Instagram, Facebook, Website and EDM
• Drive audience growth, engagement and brand sentiment through best-in-class content
• Oversee content calendars, copy, creative execution and campaign rollouts
• Manage production budgets and external agency partners to ensure strong ROI
• Partner with digital and media teams to identify test-and-learn opportunities and continuously improve performance
• Build scalable global content frameworks that empower local markets while maintaining brand consistency
• Lead, mentor and grow a high-performing content team

About you

• 5+ years’ experience in content, social or brand marketing within fast‑paced or global brands
• Strong track record delivering end-to-end social-first campaigns with measurable growth outcomes
• Deep understanding of TikTok and Instagram, with the ability to turn trends and pop culture into brand‑right content
• Experience scaling both scrappy and polished content production
• Confident using data and insights to inform strategy and optimise performance
• Strong project management skills, comfortable balancing multiple priorities
• Leadership experience, with the ability to coach and inspire creative teams
• Commercially minded, with a passion for storytelling and brand building

This is a rare opportunity to step into a global content leadership role where you can genuinely shape brand storytelling at scale.