Social Media & Content Manager | Retail

Cranberry Panda; Greater London; On-site; GBP 65,000 - 115,000; Full time

Job summary

Cranberry Panda in London is seeking a strategic head of global social to lead the brand’s social voice across Instagram, TikTok, YouTube and emerging platforms, driving bold campaigns that capture attention and audience growth.

You will manage three in-house content creators, shape partnerships with creators and talent, and set platform-specific strategy to turn ideas into viral content while collaborating with Creative, Brand, Ecommerce and Marketing teams.

Qualifications

• Track record of developing distinctive social campaigns and growing audiences organically.
• Bold creative instincts with confidence to propose new and unconventional ideas.
• Experience managing content creators, creatives or freelancers.
• Strong knowledge of Instagram, TikTok and cross-platform dynamics.
• Experience with influencer or creator partnerships.
• Commercial mindset, organized, data-driven decision maker.
• Open mindset to learn what makes the brand and category unique.
• This is a leadership role focused on strategy and team inspiration.

Responsibilities

• Leading the global social strategy across Instagram, TikTok, YouTube and emerging platforms.
• Developing bold, original campaigns designed to create attention and drive virality.
• Setting the creative direction for three in-house content creators and managing their output.
• Building ambitious influencer and talent partnerships.
• Creating distinct strategies for each platform, with a focus on growing TikTok.
• Using performance insights to improve content, partnerships and channel growth.
• Working closely with Creative, Brand, Ecommerce and the wider Marketing team.

Skills

Strategic thinking

Social media strategy

Leadership

Influencer partnerships

Content strategy

Analytics & data

Job description

If you know how to turn a bold idea into a viral moment, keep reading.

This is an opportunity to lead social for a global lifestyle retail brand that wants to create the campaigns everybody else wishes they had thought of first.

They don't need someone to fill a content calendar, recycle trends or post the same creative across every platform. They need the thinker behind the work: someone who can find an ordinary product story and turn it into an idea capable of reaching millions.

You'll set the strategy, lead three in-house content creators and build major talent partnerships. The team will bring the content to life; your role is to give them ideas worth creating.

Why this role is exciting

• Take ownership of social strategy for an established global brand with a significant audience already behind it
• Join a business where bold thinking is actively encouraged and safe ideas won't get you very far
• Develop original, virally led campaigns designed to create global conversation
• Lead a talented team of three in-house content creators and shape everything they produce
• Build ambitious partnerships with major creators, talent, cultural names and retail partners
• Grow TikTok through its own dedicated strategy while continuing to develop an established Instagram audience
• Work with generous campaign budgets and the freedom to suggest ideas before worrying about whether they feel too ambitious
• Join an award-winning creative team with a track record of producing disruptive campaigns at scale

What you'll be doing

• Leading the global social strategy across Instagram, TikTok, YouTube and emerging platforms
• Developing bold, original campaigns designed to create attention and drive virality
• Setting the creative direction for three in-house content creators and managing their output
• Building ambitious influencer and talent partnerships
• Creating distinct strategies for each platform, with a particular focus on growing TikTok
• Using performance insights to improve content, partnerships and channel growth
• Working closely with Creative, Brand, Ecommerce and the wider Marketing team

What we're looking for

• Social media experience within a lifestyle, fashion, sport, entertainment or culturally relevant consumer brand
• A track record of developing distinctive social campaigns and growing audiences organically
• Bold creative instincts and the confidence to put forward ideas that haven't been done before
• Experience managing content creators, creatives or freelancers
• Strong knowledge of Instagram, TikTok and what works across different platforms
• Experience with influencer or creator partnerships
• Someone commercially minded, organised and comfortable using data
• An open mindset and willingness to learn what makes this brand and category different

This isn't a content creator role. It's for the person with the ideas, strategy and leadership skills to inspire a team and turn bold thinking into viral content.