Social Media Manager (Podcasts & Entertainment)

SUMO; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

SUMO is seeking a Social Media Manager to join its digital team, focusing on podcasts and entertainment. This hybrid role involves hands-on content creation, strategy, and community growth across podcast brands.

You'll develop social-first content, orchestrate campaigns, and analyze performance to inform future creative decisions. Experience in entertainment and short-form video is essential.

Qualifications

• Experience managing and growing social accounts within entertainment, media or a similarly creative environment.
• Strong understanding of TikTok, Instagram, YouTube and what makes content perform on each platform.
• Genuine passion for podcasts, entertainment, creators and digital culture.
• Strong creative instincts and the ability to consistently come up with fresh content ideas.
• Experience developing engaging organic and/or paid social campaigns.
• Understanding of short-form video, content editing and repurposing longer-form content for social.
• Experience using tools such as CapCut, Canva, Adobe Creative Suite or similar.

Responsibilities

• Develop and deliver social content across TikTok, Instagram, YouTube and other platforms.
• Turn standout podcast moments into engaging clips, creative assets and social-first content.
• Come up with fresh ideas, formats and campaigns that drive conversation, reach and engagement.
• Manage social content calendars across multiple shows, launches and campaigns.
• Write compelling captions, headlines and social copy tailored to different audiences and personalities.
• Spot trends, cultural moments and opportunities to make content more relevant and shareable.
• Build and engage online communities across different podcast brands.
• Identify opportunities for creator collaborations, partnerships and cross-promotions.
• Work with producers and video editors to bring creative ideas to life.
• Analyse content performance and use audience insights to inform future creative decisions.
• Support branded content, commercial partnerships and advertiser campaigns.

Skills

Entertainment media experience

Platform know-how

Creative content ideas

Paid/organic campaigns

Short-form video

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Social Media Manager – Podcasts & Entertainment

Hybrid

What if your job was turning some of the best moments in podcasting into content that everyone wants to watch, share and talk about?

We’re working with an established and growing podcast production business looking for a Social Media Manager to join its digital team.

They’re looking for someone creative, culturally switched-on and genuinely passionate about social media, podcasts and entertainment. This is a hands-on role where you’ll work across a range of podcast brands, developing social-first content, growing audiences and finding creative ways to make shows and talent stand out online.You'll combine content creation, social strategy, community growth, creative campaigns and audience insights.

What you'll be doing:

• Develop and deliver social content across TikTok, Instagram, YouTube and other platforms
• Turn standout podcast moments into engaging clips, creative assets and social-first content
• Come up with fresh ideas, formats and campaigns that drive conversation, reach and engagement
• Manage social content calendars across multiple shows, launches and campaigns
• Write compelling captions, headlines and social copy tailored to different audiences and personalities
• Spot trends, cultural moments and opportunities to make content more relevant and shareable
• Build and engage online communities across different podcast brands
• Identify opportunities for creator collaborations, partnerships and cross-promotions
• Work with producers and video editors to bring creative ideas to life
• Analyse content performance and use audience insights to inform future creative decisions
• Support branded content, commercial partnerships and advertiser campaigns

What we're looking for:

• Experience managing and growing social accounts within entertainment, media, content or a similarly creative environment
• A strong understanding of TikTok, Instagram, YouTube and what makes content perform on each platform
• A genuine passion for podcasts, entertainment, creators and digital culture
• Strong creative instincts and the ability to consistently come up with fresh content ideas
• Experience developing engaging organic and/or paid social campaigns
• An understanding of short-form video, content editing and repurposing longer-form content for social
• Experience using tools such as CapCut, Canva, Adobe Creative Suite or similar