Social Media Campaign Manager

Placements24; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Hybrid working

Professional development

Job summary

Placements24 in the United Kingdom is seeking a strategic Social Media Campaign Manager to lead paid campaigns for e-commerce clients. The role combines creative messaging with rigorous data analysis to optimize reach, engagement and conversions.

You will own end-to-end campaigns across Facebook, Instagram, TikTok and more, working in a hybrid East London environment with opportunity for professional growth and client-facing responsibilities.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in social media marketing or digital advertising, with a focus on campaign management.
• Proven experience in developing and executing successful paid social media campaigns for e-commerce clients.
• In-depth knowledge of social media advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Strong understanding of social media analytics and reporting tools.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make strategic recommendations.
• Exceptional communication, presentation, and client management skills.

Responsibilities

• Develop and implement comprehensive social media campaign strategies aligned with client objectives and e-commerce goals.
• Manage the end-to-end execution of social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Plan, create, and manage paid social media advertising budgets, ensuring optimal spend and ROI.
• Monitor campaign performance, analyze key metrics, and provide regular reports to clients and internal teams.
• Conduct A/B testing on ad creatives, copy, and targeting to continuously improve campaign effectiveness.
• Stay abreast of the latest social media trends, platform updates, and advertising best practices.
• Collaborate with creative teams to develop engaging campaign assets, including ad copy, visuals, and videos.
• Identify target audiences and develop effective targeting strategies for paid campaigns.
• Manage client communication regarding campaign progress, performance, and recommendations.
• Ensure all campaigns are executed within scope, budget, and timeline.

Skills

Analytical skills

Client management

Campaign optimization

Creative thinking

Education

Bachelor's degree in Marketing

Tools

Facebook Ads Manager

Google Ads

Job description

About the Role

Our client, a fast-paced digital marketing agency, is seeking a strategic and results-oriented Social Media Campaign Manager to join their team in East London, Eastern Cape. This role is responsible for developing, executing, and optimizing social media campaigns for a diverse range of e-commerce clients. You will be instrumental in driving brand awareness, engagement, and conversions through innovative social media strategies and meticulously managed campaigns. The position offers a hybrid working model, allowing for a blend of collaborative office work and remote flexibility. If you are passionate about social media, possess strong analytical skills, and thrive in a dynamic agency environment, this is an excellent opportunity to grow your career in East London.

Key Responsibilities

• Develop and implement comprehensive social media campaign strategies aligned with client objectives and e-commerce goals.
• Manage the end-to-end execution of social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Plan, create, and manage paid social media advertising budgets, ensuring optimal spend and ROI.
• Monitor campaign performance, analyze key metrics (e.g., engagement, reach, CTR, CPA), and provide regular reports to clients and internal teams.
• Conduct A/B testing on ad creatives, copy, and targeting to continuously improve campaign effectiveness.
• Stay abreast of the latest social media trends, platform updates, and advertising best practices.
• Collaborate with creative teams to develop engaging campaign assets, including ad copy, visuals, and videos.
• Identify target audiences and develop effective targeting strategies for paid campaigns.
• Manage client communication regarding campaign progress, performance, and recommendations.
• Ensure all campaigns are executed within scope, budget, and timeline.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in social media marketing or digital advertising, with a focus on campaign management.
• Proven experience in developing and executing successful paid social media campaigns for e-commerce clients.
• In-depth knowledge of social media advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Strong understanding of social media analytics and reporting tools.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make strategic recommendations.
• Exceptional communication, presentation, and client management skills.
• Creative thinking and ability to develop compelling campaign concepts.
• Experience working in an agency environment is a plus.
• Ability to manage multiple projects simultaneously in a hybrid work environment.

Benefits

• Our client offers a competitive salary, performance bonuses, and a comprehensive benefits package.
• Enjoy the flexibility of a hybrid working model that balances office-based collaboration with remote work, located in East London, Eastern Cape.
• Benefit from opportunities for professional development, exposure to diverse clients, and a vibrant agency culture.
• Join a team that is passionate about delivering exceptional results for its e-commerce clients.