Digital Marketing Manager (Remote)

Placements24; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Medical aid

Retirement savings plans

Remote work flexibility

Job summary

Placements24 is seeking a highly skilled Digital Marketing Manager for a fully remote role. You will develop and execute comprehensive digital marketing strategies to increase brand visibility and drive qualified leads across channels.

The ideal candidate has 6+ years in digital marketing, with at least 3 years in leadership, remote team experience. You will oversee SEO, SEM, PPC, social media, content, and email campaigns, while mentoring a remote team and delivering measurable results.

Qualifications

• 6+ years in digital marketing with at least 3 years in a management or leadership role, preferably with remote team experience.
• Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing automation.
• Proficiency with digital analytics tools (Google Analytics, Adobe Analytics) and marketing automation platforms.
• Excellent understanding of website management and UX principles.
• Strong analytical, problem-solving, and strategic thinking skills.
• Exceptional communication, collaboration, and leadership skills, particularly in a remote setting.
• Ability to manage multiple projects simultaneously and meet deadlines.
• A degree in Marketing, Communications, Business Administration, or a related field.
• Experience working within the retail sector is a strong advantage.

Responsibilities

• Develop and implement a cohesive digital marketing strategy aligned with business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and affiliate programs.
• Manage the creation and distribution of engaging content across various platforms.
• Monitor and analyze website traffic, campaign performance, and conversion rates using analytics tools (e.g., Google Analytics).
• Optimize digital marketing campaigns for maximum ROI and lead generation.
• Manage the digital marketing budget and allocate resources effectively.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Lead and mentor a remote digital marketing team, fostering collaboration and high performance.
• Conduct A/B testing and other experiments to continuously improve campaign effectiveness.
• Report on key performance indicators (KPIs) and provide actionable insights to senior leadership.

Skills

Digital marketing strategy

SEO

SEM

Social media marketing

Content marketing

Email marketing automation

Team leadership

Remote team management

Analytics

Conversion rate optimization

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Google Analytics

Adobe Analytics

Marketing automation platforms

Job description

About the Role

Our client, a forward-thinking retail organization, is seeking a highly skilled and results-oriented Digital Marketing Manager to join their team on a fully remote basis. This pivotal role will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive online engagement, and generate qualified leads across various digital channels. The ideal candidate will possess extensive experience in SEO, SEM, social media marketing, content marketing, and email campaigns, with a proven ability to manage a remote team and deliver measurable results. This is an exceptional opportunity to make a significant impact on our client's digital presence from anywhere, fostering innovation and growth.

Key Responsibilities

• Develop and implement a cohesive digital marketing strategy aligned with business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and affiliate programs.
• Manage the creation and distribution of engaging content across various platforms.
• Monitor and analyze website traffic, campaign performance, and conversion rates using analytics tools (e.g., Google Analytics).
• Optimize digital marketing campaigns for maximum ROI and lead generation.
• Manage the digital marketing budget and allocate resources effectively.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Lead and mentor a remote digital marketing team, fostering collaboration and high performance.
• Conduct A/B testing and other experiments to continuously improve campaign effectiveness.
• Report on key performance indicators (KPIs) and provide actionable insights to senior leadership.

Requirements

• A minimum of 6 years of experience in digital marketing, with at least 3 years in a management or leadership role, preferably with remote team experience.
• Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing automation.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Excellent understanding of website management and UX principles.
• Strong analytical, problem-solving, and strategic thinking skills.
• Exceptional communication, collaboration, and leadership skills, particularly in a remote setting.
• Ability to manage multiple projects simultaneously and meet deadlines.
• A degree in Marketing, Communications, Business Administration, or a related field.
• Experience working within the retail sector is a strong advantage.

Benefits

• Our client offers a competitive salary package, performance-based bonuses, and comprehensive benefits including medical aid and retirement savings plans.
• This role is fully remote, offering flexibility and work-life balance.
• Employees will have access to cutting-edge digital marketing tools and platforms, as well as opportunities for continuous professional development and career growth within a supportive and innovative environment.
• This role is based out of East London, Eastern Cape , but is a fully remote position.