Digital Marketing Coordinator - E-commerce Focus

Placements24; Greater London; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Placements24 in London is seeking a proactive Digital Marketing Coordinator to support e-commerce campaigns across social, email, SEO and paid advertising. You will work with the marketing manager to drive traffic, sales and brand engagement.

The role emphasizes organization, attention to detail and a passion for online fashion. Ideal candidates have a Marketing Bachelor's degree and 1–3 years experience in digital marketing, with hands-on familiarity with social media tools and analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 1–3 years of digital marketing experience, with e-commerce interest.
• Familiarity with social media platforms and management tools.
• Understanding of email marketing principles and platforms.
• Basic knowledge of SEO and SEM concepts.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Excellent organizational and communication skills.

Responsibilities

• Assist in developing and executing digital marketing campaigns across social media, email, SEO, and PPC.
• Schedule and publish content on social media platforms with brand consistency.
• Monitor social channels and engage with the online community.
• Support email marketing campaigns, including segmentation and tracking.
• Assist in SEO optimization for website content and product pages.
• Manage paid advertising campaigns (Google Ads, Facebook Ads) with minor adjustments.
• Track key metrics using Google Analytics and other tools.
• Conduct market research on trends, competitors and customer insights.
• Collaborate with design, content and web teams for integrated campaigns.
• Maintain digital marketing calendars and asset delivery timelines.

Skills

Digital marketing

Social media management

Email marketing

SEO basics

Analytics

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

Job description

About the Role

Our client, a dynamic online fashion boutique located in East London, Eastern Cape , is seeking a proactive and detail-oriented Digital Marketing Coordinator with a strong focus on e-commerce. This role is essential for supporting the execution of digital marketing campaigns designed to drive traffic, increase sales, and enhance brand engagement across various online channels. You will work closely with the marketing manager to implement strategies for social media, email marketing, SEO, and paid advertising. The ideal candidate will have a foundational understanding of digital marketing principles, excellent organizational skills, and a passion for the e-commerce industry. Join our client and contribute to their online growth and success.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns across social media, email, SEO, and PPC.
• Schedule and publish content on social media platforms, ensuring brand consistency.
• Monitor social media channels and engage with the online community, responding to comments and messages.
• Support the creation and deployment of email marketing campaigns, including list segmentation and performance tracking.
• Assist in the implementation of SEO best practices for website content and product pages.
• Help manage paid advertising campaigns (e.g., Google Ads, Facebook Ads), monitoring performance and making minor adjustments.
• Track and report on key digital marketing metrics using tools like Google Analytics.
• Conduct market research on industry trends, competitor activities, and customer insights.
• Collaborate with internal teams (design, content, web development) to ensure integrated campaign execution.
• Maintain digital marketing calendars and ensure timely delivery of marketing assets.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in digital marketing or a related role, with a demonstrated interest in e-commerce.
• Familiarity with social media platforms and management tools.
• Understanding of email marketing principles and platforms.
• Basic knowledge of SEO and SEM concepts.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Excellent organizational skills and attention to detail.
• Strong written and verbal communication skills.
• Ability to work effectively both independently and as part of a team.
• Eagerness to learn and adapt in a fast-paced digital environment.

Benefits

Our client offers a competitive salary, opportunities for professional growth and training, and a flexible hybrid work arrangement for employees in the East London, Eastern Cape area. Employees will benefit from a collaborative and supportive team environment, with exposure to all facets of e-commerce marketing. Our client is committed to fostering talent and provides regular feedback and development opportunities. Join a company that values innovation and offers a path for career advancement within the digital marketing field.