Social Media Assistant

Brightstar Hospitality Management; Cheadle; Remote; GBP 18,000 - 24,000; Part time

Benefits offered by this job

Job summary

Brightstar Hospitality Management in the United Kingdom is seeking a Social Media Assistant to promote our hotel and events across Instagram, Facebook, TikTok and other platforms. You will capture and edit compelling visuals that reflect the brand's voice and engage audiences.

Work closely with F&B, Events, Rooms and Marketing to develop content, schedule posts, monitor trends, and respond to comments. Experience with Canva or CapCut is useful; we value creativity, reliability and a passion for

Qualifications

• Experience using Instagram, Facebook and TikTok.
• Good photography and basic video-editing skills.
• Ability to create engaging Reels, Stories and short-form videos.
• Strong written communication and attention to detail.
• Creative, enthusiastic and confident when approaching staff and guests for content.
• Good understanding of current social media trends.
• Experience using Canva, CapCut or similar content-creation software would be advantageous.
• Hospitality, hotel or events experience is desirable but not essential.

Responsibilities

• Create, photograph and edit engaging content for Instagram, Facebook, TikTok and other relevant platforms.
• Assist with planning and maintaining a weekly/monthly social media content calendar.
• Capture high-quality photos and videos of food, drinks, events, the hotel, staff and guest experiences.
• Create Instagram Stories, Reels, TikToks and other short-form video content.
• Write engaging captions that reflect the brand's tone of voice.
• Promote special offers, seasonal campaigns, events, weddings, afternoon tea, food and beverage promotions and hotel experiences.
• Monitor social media comments, messages, mentions and reviews, responding appropriately and professionally.
• Encourage guest-generated content and identify opportunities to increase engagement.
• Monitor social media trends, hashtags, sounds and relevant hospitality trends.
• Support the management team with social media campaigns and promotional activities.
• Work closely with the Food & Beverage, Events, Rooms and Marketing teams to gather content and promote upcoming activity.
• Track basic social media performance, including reach, engagement, views, followers and content performance.
• Keep up to date with competitor activity and identify ideas that could benefit the business.
• Ensure all content follows the company's brand guidelines and maintains a professional image.

Skills

Instagram

Facebook

TikTok

Photography

Video editing

Copywriting

Content ideas

Trends awareness

Content outreach

Tools

Canva

CapCut

Job description

Profile

Brightstar is an award-winning hospitality management company, with a proven track record in delivering excellence. Our motto is people – quality – profit – and it is no accident that people are first up. We know that great things come from great people! We are passionate about creating an environment where our employees can bring their A-game and be their best selves.

As a social Media assistant, you play a crucial role in the success of the hotel. You bring exceptional skills to be able to promote the business through all social media platforms.

Brightstar's values guide how we work: Have Fun, Enjoy Your Work, Act with Integrity, Reach for More, and Take Care. As Wedding and Event Coordinator, you bring these values to life through attentive service, creative problem-solving, and strong collaboration.

Key Responsibilities

• Create, photograph and edit engaging content for Instagram, Facebook, TikTok and other relevant platforms.
• Assist with planning and maintaining a weekly/monthly social media content calendar.
• Capture high-quality photos and videos of food, drinks, events, the hotel, staff and guest experiences.
• Create Instagram Stories, Reels, TikToks and other short-form video content.
• Write engaging captions that reflect the brand's tone of voice.
• Promote special offers, seasonal campaigns, events, weddings, afternoon tea, food and beverage promotions and hotel experiences.
• Monitor social media comments, messages, mentions and reviews, responding appropriately and professionally.
• Encourage guest-generated content and identify opportunities to increase engagement.
• Monitor social media trends, hashtags, sounds and relevant hospitality trends.
• Support the management team with social media campaigns and promotional activities.
• Work closely with the Food & Beverage, Events, Rooms and Marketing teams to gather content and promote upcoming activity.
• Track basic social media performance, including reach, engagement, views, followers and content performance.
• Keep up to date with competitor activity and identify ideas that could benefit the business.
• Ensure all content follows the company's brand guidelines and maintains a professional image.

Skills & Experience

• Experience using Instagram, Facebook and TikTok.
• Good photography and basic video-editing skills.
• Ability to create engaging Reels, Stories and short-form videos.
• Strong written communication and attention to detail.
• Creative, enthusiastic and confident when approaching staff and guests for content.
• Good understanding of current social media trends.
• Experience using Canva, CapCut or similar content-creation software would be advantageous.
• Hospitality, hotel, restaurant or events experience is desirable but not essential.

Personal Qualities

• Creative and enthusiastic.
• Organised and reliable.
• Confident and approachable.
• Strong eye for detail.
• Comfortable working independently and as part of a team.
• Passionate about hospitality, food, drinks, events and guest experiences.
• Able to work flexibly around busy periods and events.

Key Objectives

The Social Media Assistant will help to:

• Increase social media engagement and reach.
• Grow the business's social media following.
• Increase awareness of hotel, restaurant, bar and event offerings.
• Generate more guest interaction and user-generated content.
• Support campaigns that drive bookings, enquiries and revenue.
• Create a consistent and recognisable online presence for the business.