Hospitality Social Media Specialist

Brightstar Hospitality Management

Cheadle

Remote

GBP 18,000 - 24,000

Part time

14 days+

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Benefits offered by this job

Job summary

Brightstar Hospitality Management in the United Kingdom is seeking a Social Media Assistant to promote our hotel and events across Instagram, Facebook, TikTok and other platforms. You will capture and edit compelling visuals that reflect the brand's voice and engage audiences.

Work closely with F&B, Events, Rooms and Marketing to develop content, schedule posts, monitor trends, and respond to comments. Experience with Canva or CapCut is useful; we value creativity, reliability and a passion for

Qualifications

Experience using Instagram, Facebook and TikTok.
Good photography and basic video-editing skills.
Ability to create engaging Reels, Stories and short-form videos.
Strong written communication and attention to detail.
Creative, enthusiastic and confident when approaching staff and guests for content.
Good understanding of current social media trends.
Experience using Canva, CapCut or similar content-creation software would be advantageous.
Hospitality, hotel or events experience is desirable but not essential.

Responsibilities

Create, photograph and edit engaging content for Instagram, Facebook, TikTok and other relevant platforms.
Assist with planning and maintaining a weekly/monthly social media content calendar.
Capture high-quality photos and videos of food, drinks, events, the hotel, staff and guest experiences.
Create Instagram Stories, Reels, TikToks and other short-form video content.
Write engaging captions that reflect the brand's tone of voice.
Promote special offers, seasonal campaigns, events, weddings, afternoon tea, food and beverage promotions and hotel experiences.
Monitor social media comments, messages, mentions and reviews, responding appropriately and professionally.
Encourage guest-generated content and identify opportunities to increase engagement.
Monitor social media trends, hashtags, sounds and relevant hospitality trends.
Support the management team with social media campaigns and promotional activities.
Work closely with the Food & Beverage, Events, Rooms and Marketing teams to gather content and promote upcoming activity.
Track basic social media performance, including reach, engagement, views, followers and content performance.
Keep up to date with competitor activity and identify ideas that could benefit the business.
Ensure all content follows the company's brand guidelines and maintains a professional image.