Social Media Assistant

Office Shoes; Greater London; On-site; GBP 25,000 - 35,000; Full time

Job summary

Office Shoes is seeking a hands-on Social Media Executive to support OFFICE and OFFSPRING across Instagram, TikTok, Facebook, Pinterest and X. You will help create on-brand content, engage communities and boost traffic through social channels.

The role involves filming and editing short-form video, writing captions, maintaining a content calendar, sourcing visuals with Canva/CapCut/Adobe, and collaborating with Buying, Design and Ecommerce teams to align launches with campaigns; training and

Qualifications

• Experience creating content for social media across platforms.
• Strong ability to write on-brand captions and copy.
• Familiarity with video editing and basic design.
• Good understanding of platform features and trends.

Responsibilities

• Create engaging, on-brand captions and copy for organic social posts.
• Plan, film and edit short-form video content (Reels, TikTok, Stories).
• Maintain a content calendar and schedule posts aligned with campaigns.
• Source and edit imagery/video using Canva, CapCut or Adobe Creative Suite.
• Monitor and respond to comments and messages in a timely, on-brand manner.
• Support influencer outreach and product gifting initiatives.
• Pull weekly/monthly performance reports across channels.
• Collaborate with Buying, Design and Ecommerce teams to align content with launches.
• Support in-store teams with social content requests and events.
• Stay updated on social trends and platform updates.

Skills

Content creation

Social media strategy

Video editing

Communication

Organization

Tools

Canva

CapCut

Adobe Creative Suite

Sprout Social

Job description

Job Description

Support the day-to-day delivery of OFFICE and OFFSPRING's social media presence across platforms including Instagram, TikTok, Facebook, Pinterest and X. Help create engaging, on-brand content, manage community interactions, and support the wider marketing team in growing brand awareness, engagement and traffic through social channels. This is a hands-on role suited to someone with a genuine passion for fashion, footwear and social trends, who is confident creating content and wants to build a career in social media marketing within retail.

What we are offering you

• Support the planning, filming and editing of short-form video content (Reels, TikToks, Stories) showcasing new product, trends and in-store activity.
• Assist with organising and shooting content, including product, lifestyle and behind-the-scenes shoots.
• Write engaging, on-brand captions and copy for organic social posts.
• Help maintain a content calendar across all channels, ensuring posts are scheduled in line with trade priorities and campaign launches.
• Source and edit imagery/video using tools such as Canva, CapCut or Adobe Creative Suite.
• Monitor and respond to comments, messages and mentions across social channels in a timely, on-brand manner.
• Flag customer service issues raised via social to the relevant team and follow up to ensure resolution.
• Build relationships with followers and engage with relevant brand, customer and community content.
• Escalate any negative sentiment, PR-sensitive comments or safeguarding concerns to the Social Media Manager promptly.
• Keep across social media trends, platform updates and competitor activity, feeding ideas back to the team.
• Identify trending sounds, formats and hashtags relevant to OFFICE and OFFSPRING's audience.
• Support influencer and creator outreach, including gifting, product sends and tracking content delivered.
• Support the Social Media Manager in pulling together weekly and monthly performance reports across channels.
• Track key metrics including engagement, follower growth, reach and click-throughs to site.
• Help identify top-performing content and share learnings with the wider marketing team.
• Work closely with the Buying, Design and Ecommerce teams to align social content with product launches and promotions.
• Support in-store teams with social content requests, including store openings and events.
• Liaise with the wider Digital Marketing team to ensure organic and paid social activity are aligned., What we are looking for,
• Some experience creating content for social media, either professionally, through a placement, or via a strong personal/freelance portfolio.
• Confident and comfortable appearing on camera, or directing others to do so.
• Strong understanding of Instagram, TikTok and other key social platforms, including current features and best practice.
• Basic video editing skills (e.g. CapCut, Adobe Premiere Rush, InShot) and design skills (e.g. Canva).
• Excellent written communication skills with a good eye for tone of voice and brand consistency.
• Highly organised, with the ability to manage multiple content pieces and deadlines at once.
• A genuine interest in fashion, footwear and pop culture/social trends.
• Experience with scheduling tools (e.g. Sprout Social, Later, Meta Business Suite) is desirable but not essential.