Social Media Account Manager

Jobtailor; Tees Valley; On-site; GBP 60,000 - 90,000; Full time

Job summary

Jobtailor in the United Kingdom seeks an experienced leader in social media strategy to own and grow client portfolios. You will translate business goals into multi-channel social plans, integrate paid and organic initiatives, and report insights to drive ROI.

The role requires senior client-facing skills, strong analytics, and the ability to mentor a team in a fast-paced agency environment. This is a full-time position based in the UK.

Qualifications

• Experience in social media marketing or digital strategy, with agency account management or team lead experience.
• Extensive proven agency-side or client-side experience specialising in Social.
• Deep understanding of Meta, TikTok, LinkedIn, Pinterest, Reddit and emerging social channels.
• Expertise in external social platforms and tools, analytics, forecasting and measurement.
• Proficiency with social listening, analytics and management tools such as Sprout Social, Hootsuite, Sprinklr and Google Analytics.
• Experience building and executing social strategies in-house or for clients.
• Proven track record managing and mentoring direct reports in a fast-paced environment.
• Ability to work to tight deadlines independently and as part of a team.
• Senior-level client-facing experience.
• Exceptional verbal, written and presentation skills, including pitching to marketing leads and stakeholders.
• Analytical and data-driven.
• Confidence in written and spoken communication and presenting to audiences.
• Strong organisation, accuracy and attention to detail.
• Ability to work collaboratively and use own initiative.
• Self-motivated, can-do approach.
• Ability to manage client portfolios, relationships, strategy and commercial performance autonomously.
• Ability to navigate complex account or business decisions and mitigate client business risks.
• Ability to assimilate complex information and communicate it effectively to clients.
• Proactive ownership of client financials, margins, revenue, costs, overheads, ROI and cross-channel attribution.
• Accountability for client and team performance, including performance improvement.
• Expertise in a chosen specialism and ability to support marketing executives and account directors.
• Desirable: ecommerce experience, other digital media channels, Google Data Studio, attribution and Google Tag Manager

Responsibilities

• Own a portfolio of Social clients and serve as the primary relationship stakeholder.
• Grow portfolio returns while ensuring the Social service is innovative, efficient and high quality.
• Translate client business objectives into high-impact social media strategies.
• Develop and oversee multi-channel social media strategies aligned to client goals, audiences and KPIs.
• Integrate organic social, paid social, creator/influencer programmes and community management into client roadmaps.
• Analyse campaign data and social analytics, report performance, provide actionable insights and optimise strategies.
• Lead high-level day-to-day client interactions as trusted adviser and strategic lead.
• Ensure client satisfaction, retention, account profitability, output quality and ROI.
• Identify account expansion opportunities and participate in new-business pitch presentations.
• Oversee workflow allocation, project timelines and quality control across account deliverables.
• Facilitate collaboration across internal teams.
• Monitor and improve NPS and CSAT, taking corrective action when scores are below expectations.
• Share positive and negative results with relevant stakeholders across the business.
• Implement industry-leading and first-to-market strategies where beneficial.
• Align departmental objectives with overarching business goals.
• Identify and address personal development needs.

Skills

Social Media Marketing

Digital Strategy

Campaign Data Analysis

Performance Optimization

Client Portfolio Management

Tools

Sprout Social

Hootsuite

Sprinklr

Google Analytics

Google Data Studio

Job description

• Own a portfolio of Social clients and serve as the primary relationship stakeholder
• Grow portfolio returns while ensuring the Social service is innovative, efficient and high quality
• Translate client business objectives into high-impact social media strategies
• Develop and oversee multi-channel social media strategies aligned to client goals, audiences and KPIs
• Integrate organic social, paid social, creator/influencer programmes and community management into client roadmaps
• Analyse campaign data and social analytics, report performance, provide actionable insights and optimise strategies
• Lead high-level day-to-day client interactions as trusted adviser and strategic lead
• Ensure client satisfaction, retention, account profitability, output quality and ROI
• Identify account expansion opportunities and participate in new-business pitch presentations
• Oversee workflow allocation, project timelines and quality control across account deliverables
• Facilitate collaboration across internal teams
• Monitor and improve NPS and CSAT, taking corrective action when scores are below expectations
• Share positive and negative results with relevant stakeholders across the business
• Implement industry-leading and first-to-market strategies where beneficial
• Align departmental objectives with overarching business goals
• Identify and address personal development needs

Requirements

• Experience in social media marketing or digital strategy, with agency account management or team lead experience
• Extensive proven agency-side or client-side experience specialising in Social
• Deep understanding of Meta, TikTok, LinkedIn, Pinterest, Reddit and emerging social channels
• Expertise in external social platforms and tools, analytics, forecasting and measurement
• Proficiency with social listening, analytics and management tools such as Sprout Social, Hootsuite, Sprinklr and Google Analytics
• Experience building and executing social strategies in-house or for clients
• Proven track record managing and mentoring direct reports in a fast-paced environment
• Ability to work to tight deadlines independently and as part of a team
• Senior-level client-facing experience
• Exceptional verbal, written and presentation skills, including pitching to marketing leads and stakeholders
• Analytical and data-driven
• Confidence in written and spoken communication and presenting to audiences
• Strong organisation, accuracy and attention to detail
• Ability to work collaboratively and use own initiative
• Self-motivated, can-do approach
• Ability to manage client portfolios, relationships, strategy and commercial performance autonomously
• Ability to navigate complex account or business decisions and mitigate client business risks
• Ability to assimilate complex information and communicate it effectively to clients
• Proactive ownership of client financials, margins, revenue, costs, overheads, ROI and cross-channel attribution
• Accountability for client and team performance, including performance improvement
• Expertise in a chosen specialism and ability to support marketing executives and account directors
• Desirable: ecommerce experience, other digital media channels, Google Data Studio, attribution and Google Tag Manager

Core Competencies

Demonstrates expertise in social media marketing and digital strategy, with a strong focus on client relationship management, campaign analytics, and performance optimization. Proven ability to develop and execute multi-channel social media strategies that align with client goals and drive measurable results.

Highest-signal resume keywords

• Social Media Marketing
• Client Relationship Management
• Campaign Analytics
• Social Media Strategy Development
• Team Leadership

ATS Optimization Keywords

Hard Skills

• Social Media Marketing
• Digital Strategy
• Campaign Data Analysis
• Performance Optimization
• Client Portfolio Management

Soft Skills

• Exceptional Verbal Communication
• Strong Organization
• Attention to Detail
• Self-Motivated
• Collaborative Teamwork

Industry Keywords

• Meta
• TikTok
• LinkedIn
• Pinterest
• Reddit

Tools & Technologies

• Sprout Social
• Hootsuite
• Sprinklr
• Google Analytics
• Google Data Studio