Senior Paid Social Executive

Jobtailor; Hatfield; On-site; GBP 40,000 - 60,000; Full time

Job summary

Jobtailor seeks a skilled Paid Social Specialist in the United Kingdom to plan, implement and optimise campaigns on Meta and TikTok. You will manage budgets, monitor performance, and collaborate with cross‑functional teams to improve ROAS and reduce CPA.

You will test new platforms, develop reporting routines, and support wider digital marketing tasks, including PO management and invoicing, while staying data‑driven and customer‑focused.

Qualifications

• Proven hands-on experience managing and optimising significant budgets across Paid Social.
• Agency or in-house experience acceptable.
• In-platform set-up experience essential.
• Strong understanding of trading KPIs: CPA, ROAS, CPC, CTR, CPM, conversion rate, and margin.
• Data-driven with strong analytical and problem-solving skills.

Responsibilities

• Plan, implement, and optimise Paid Social campaigns across Meta and TikTok.
• Test and launch new Paid Social platforms to reach new audiences and drive incremental gains.
• Monitor and optimise campaigns against ROAS, MOAS, FOV, FYV, and CPA.
• Develop channel testing frameworks and partner with Econometrics, MarTech, and Insights teams.
• Pull data for daily, weekly, and monthly creative and performance reports.
• Track and analyse campaign performance with management, Insights, and Econometrics teams.
• Manage creative assets with channel owners, Digital Campaign, and in-house creative teams.
• Understand customer segments to acquire and retain priority segments.
• Support wider Digital Marketing tasks, including raising POs and invoicing.

Skills

Paid Social Campaign Management

Budget Optimization

Data Analysis

KPI Monitoring

Communication Skills

Tools

Meta

TikTok

Excel

Google Sheets

Job description

• Plan, implement, and optimise Paid Social campaigns across Meta and TikTok
• Test and launch new Paid Social platforms to reach new audiences and drive incremental gains
• Monitor and optimise campaigns against ROAS, MOAS, FOV, FYV, and CPA
• Develop channel testing frameworks and partner with Econometrics, MarTech, and Insights teams
• Pull data for daily, weekly, and monthly creative and performance reports
• Track and analyse campaign performance with management, Insights, and Econometrics teams
• Manage creative assets with channel owners, Digital Campaign, and in-house creative teams
• Understand customer segments to acquire and retain priority segments
• Support wider Digital Marketing tasks, including raising POs and invoicing

Requirements

• Proven hands‑on experience managing and optimising significant budgets across Paid Social
• Agency or in‑house experience acceptable
• In‑platform set‑up experience essential
• Strong understanding of trading KPIs: CPA, ROAS, CPC, CTR, CPM, conversion rate, and margin
• Data‑driven with strong analytical and problem‑solving skills
• Excellent communication skills and ability to build productive relationships across the organisation
• Curious and eager to learn, keeping up to date with industry trends and news
• Proficiency in Excel / Google Sheets

Core Competencies

Demonstrates expertise in planning, implementing, and optimizing Paid Social campaigns across platforms like Meta and TikTok, with a strong focus on data analysis and performance metrics. Proficient in managing budgets and collaborating with cross‑functional teams to drive campaign success.

Highest‑signal resume keywords

• Paid Social Campaign Management
• Budget Optimization
• Data Analysis
• KPI Monitoring
• Communication Skills

Hard Skills

• Campaign Optimization
• In‑Platform Set‑Up
• Performance Reporting
• Analytical Skills
• Problem‑Solving

Soft Skills

• Excellent Communication
• Relationship Building
• Curiosity

Industry Keywords

• ROAS
• MOAS
• CPA
• CPC
• CTR
• CPM
• Conversion Rate
• Margin

Tools & Technologies

• Meta
• TikTok
• Excel
• Google Sheets