Social Media Director

Jobtailor

Tees Valley

On-site

GBP 60,000 - 90,000

Full time

4 days ago

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Job summary

Jobtailor in the United Kingdom is seeking a seasoned Social Media and Digital Strategy lead to own the success and delivery of the Social service for a portfolio of clients. You will translate business objectives into high-impact social campaigns, lead platform implementations, and ensure ROI through multi-channel strategies.

You will manage senior client relationships, mentor junior staff, and work cross-functionally to drive innovation, efficiency and profitability while pushing performance

Qualifications

Experience in Social Media marketing or digital strategy, with agency account management or team lead experience.
Extensive proven experience specialising in Social, agency or client side.
Deep understanding of Meta, TikTok, LinkedIn, Pinterest and emerging channels such as Reddit.
Expertise in external Social platforms and tools, analytics, forecasting and measurement.
Proficiency with social listening, analytics and management tools such as Sprout Social, Hootsuite, Sprinklr and Google Analytics.

Responsibilities

Own the success and delivery of Visualsoft’s Social service.
Manage a portfolio of Social clients as the key relationship stakeholder.
Grow portfolio returns while ensuring the Social service is innovative, efficient and high quality.
Translate client business objectives into high-impact social media execution.
Lead implementation across relevant social platforms and deliver ROI.
Use best-in-class technology and partnerships to drive excellence.
Develop and oversee multi-channel social media strategies tailored to client goals, audiences and KPIs.
Integrate organic social, paid social, creator/influencer programmes and community management into client roadmaps.
Analyse campaign data and social analytics, report performance, provide insights and optimise strategies.
Lead high-level day-to-day client interactions as trusted advisor and strategic lead.
Ensure client satisfaction, retention, profitability, exceptional output and ROI.
Identify upsell and cross-sell opportunities and participate in new-business pitches.
Oversee workflow allocation, project timelines and quality control.
Facilitate collaboration across internal teams.
Improve client results and take ownership of outcomes.
Monitor and improve NPS and CSAT through client relationships and service delivery.
Share positive and negative results with relevant stakeholders across the business.
Implement industry-leading and first-to-market strategies where beneficial.
Align departmental objectives with overarching business goals.
Identify personal development needs and take action to address them.

Skills

Social Media Marketing

Digital Strategy

Agency Management

Team Leadership

Client Relationship

Tools

Sprout Social

Hootsuite

Sprinklr

Google Analytics

Google Data Studio

Google Tag Manager

Job description

Own the success and delivery of Visualsoft’s Social service
Manage a portfolio of Social clients as the key relationship stakeholder
Grow portfolio returns while ensuring the Social service is innovative, efficient and high quality
Translate client business objectives into high-impact social media execution
Lead implementation across relevant social platforms and deliver ROI
Use best-in-class technology and partnerships to drive excellence
Develop and oversee multi-channel social media strategies tailored to client goals, audiences and KPIs
Integrate organic social, paid social, creator/influencer programmes and community management into client roadmaps
Analyse campaign data and social analytics, report performance, provide insights and optimise strategies
Lead high-level day-to-day client interactions as trusted advisor and strategic lead
Ensure client satisfaction, retention, profitability, exceptional output and ROI
Identify upsell and cross-sell opportunities and participate in new-business pitches
Oversee workflow allocation, project timelines and quality control
Facilitate collaboration across internal teams
Improve client results and take ownership of outcomes
Monitor and improve NPS and CSAT through client relationships and service delivery
Share positive and negative results with relevant stakeholders across the business
Implement industry-leading and first-to-market strategies where beneficial
Align departmental objectives with overarching business goals
Identify personal development needs and take action to address them

Requirements

Experience in Social Media marketing or digital strategy, with agency account management or team lead experience
Extensive proven experience specialising in Social, agency or client side
Deep understanding of Meta, TikTok, LinkedIn, Pinterest and emerging channels such as Reddit
Expertise in external Social platforms and tools, analytics, forecasting and measurement
Proficiency with social listening, analytics and management tools such as Sprout Social, Hootsuite, Sprinklr and Google Analytics
Experience building and executing Social strategies in-house or for clients
Track record of managing and mentoring direct reports in a fast-paced environment
Ability to work to tight deadlines independently and as part of a team
Senior-level client-facing experience
Exceptional verbal, written and presentation skills, including pitching to marketing leads and stakeholders
Analytical and data-driven
Desirable: experience in ecommerce
Desirable: experience in other digital media channels
Desirable: Google Data Studio
Desirable: Attribution
Desirable: Google Tag Manager
Confident written and spoken communication and ability to present to and engage audiences
Strong organisation, accuracy and attention to detail
Ability to work collaboratively and use own initiative
Self-motivated, can-do approach
Ability to manage client portfolios and build relationships supporting client success
Forward-thinking approach, including A/B testing and strategy improvement
Ability to navigate complex account or business decisions autonomously and mitigate client business risks
Ability to assimilate complex information and communicate it effectively to clients
Ownership of client financials, margins, revenue, costs, overheads, direct ROI, overall ROI and cross-channel attribution
Accountability for client and team performance and ability to address underperformance
Track record of demonstrating company values
Commitment to personal development and acquiring new skills
Expert in chosen specialism and go-to resource for marketing executives and account directors

Core Competencies

Demonstrates expertise in Social Media Marketing and Digital Strategy, with a strong focus on client relationship management and delivering high-impact social media execution. Proficient in analytics and performance optimization, ensuring client satisfaction and driving portfolio growth.

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