Senior Designer, Performance Marketing

Jobtailor; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Jobtailor in London is seeking a senior paid social and YouTube creative lead to design and scale high-performing campaigns across Meta, TikTok, and YouTube. You will produce static, video, carousel, and UGC assets, and develop modular design systems to accelerate production while ensuring FCA compliance.

Collaboration with Growth, Brand, Compliance, and Analytics will drive conversion-focused creative strategy.

Qualifications

• 5+ years’ experience creating high-performing paid social and YouTube creative across a variety of formats.
• Strong understanding of direct response marketing, creative testing, and conversion optimisation
• Experience in financial services or another regulated industry is a plus
• Strong portfolio demonstrating measurable commercial impact
• Experience using AI tools and scalable creative systems to accelerate production
• Excellent communication and stakeholder management skills
• Confidence influencing senior stakeholders across multiple disciplines

Responsibilities

• Create high-performing paid social campaigns across Meta, TikTok, and YouTube.
• Produce static, video, carousel, and UGC-style assets in varied formats.
• Design creative to maximise engagement, conversion, and efficiency.
• Develop creative around customer motivations, hooks, and conversion journeys.
• Create structured testing plans for messaging, visuals, and calls to action.
• Use campaign data to learn, optimise, and improve performance.
• Produce persuasive creative compliant with FCA requirements.
• Collaborate with Compliance on responsible financial communications.
• Produce multiple creative concepts and iterations each month.
• Develop scalable production methods using modular design systems and templates.
• Use AI tools to increase creative output while maintaining craft standards.

Skills

Paid Social Campaign Creation

YouTube Creative Development

Direct Response Marketing

AI Tools Utilization

Stakeholder Management

Tools

AI Tools

Creative Production Systems

Analytics Platforms

Social Media Platforms

Job description

• Create high-performing performance campaigns across Meta, TikTok, and YouTube


• Produce static, video, carousel, and UGC-style assets in varied formats


• Design creative to maximise engagement, conversion, and efficiency


• Develop creative around customer motivations, hooks, and conversion journeys


• Create structured testing plans for messaging, visuals, and calls to action


• Use campaign data to learn, optimise, and improve performance


• Produce persuasive creative compliant with FCA requirements


• Collaborate with Compliance on responsible financial communications


• Produce multiple creative concepts and iterations each month


• Develop scalable production methods using modular design systems and templates


• Use AI tools to increase creative output while maintaining craft standards


• Create TikTok-native content using creator-led storytelling, trends, sound-first experiences, and Spark Ads


• Work with Growth, Product, Brand, Compliance, and Analytics


• Translate business goals into creative strategy


• Challenge weak briefs and influence stakeholders using evidence


• Communicate the strategic thinking behind creative decisions

Requirements

• 5+ years’ experience creating high-performing paid social and YouTube creative across a variety of formats


• Strong understanding of direct response marketing, creative testing, and conversion optimisation


• Experience in financial services or another regulated industry is a plus


• Strong portfolio demonstrating measurable commercial impact


• Experience using AI tools and scalable creative systems to accelerate production


• Excellent communication and stakeholder management skills


• Confidence influencing senior stakeholders across multiple disciplines

Core Competencies

Demonstrates expertise in creating high-performing performance campaigns across Meta, TikTok, and YouTube, with a strong focus on direct response marketing and conversion optimization. Proficient in developing scalable creative systems and using AI tools to enhance production efficiency while ensuring compliance with regulatory standards.

Highest-signal resume keywords

• Paid Social Campaign Creation


• YouTube Creative Development


• Direct Response Marketing


• AI Tools Utilization


• Stakeholder Management

Hard Skills

• Performance Campaigns


• Creative Testing


• Conversion Optimization
  
• Video Production


• Static Asset Creation


• Carousel Asset Production


• UGC-Style Asset Development


• Modular Design Systems


• Data Analysis


• FCA Compliance

Soft Skills

• Excellent Communication


• Influencing Skills


• Collaboration


• Strategic Thinking


• Stakeholder Engagement

Industry Keywords

• Financial Services


• Regulated Industry


• Responsible Financial Communications

Tools & Technologies

• AI Tools


• Creative Production Systems


• Analytics Platforms


• Social Media Platforms