Social Creative Lead: Platform-native Content & Strategy

Tui Blue; Luton; Remote; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Flexible working

Travel benefits

Health & well-being support

Bonus schemes

Job summary

TUI is seeking a social-first creative lead who thinks like a producer and plans like a platform strategist to own social content development for the UK & Ireland and beyond. You’ll translate briefs into native content, drive production, and use insights to refine future approaches across multiple channels.

You’ll collaborate with UK Marketing, TUI Group and partners, shaping content strategies while adapting to fast-changing formats and algorithms.

Qualifications

• Proven experience creating social-first content for a consumer brand with a strong portfolio.

Responsibilities

• Lead the creative development and production of social content across Instagram, TikTok, Facebook, Pinterest and emerging platforms.
• Develop concepts, series and formats that inspire audiences during the holiday journey and support both organic and paid social.
• Provide creative direction with designers and production teams to ensure high-quality, scalable output.
• Use testing and insights to shape UK social content strategy and improve engagement.

Skills

Social content creation

Platform-native storytelling

Stakeholder management

Performance analysis

Team collaboration

Tools

Social analytics tools

Job description

TUI is seeking a social-first creative lead who thinks like a producer and plans like a platform strategist to own social content development for the UK & Ireland and beyond. You’ll translate briefs into native content, drive production, and use insights to refine future approaches across multiple channels.

You’ll collaborate with UK Marketing, TUI Group and partners, shaping content strategies while adapting to fast-changing formats and algorithms.