Global Social Media Lead: Strategy, Creators & Growth

3Search; Manchester; On-site; GBP 90,000 - 120,000; Full time

Job summary

3Search is seeking an experienced Social Media Lead to shape a global social function from the ground up, based in Manchester. You will drive a proactive, insight-led content engine and lead strategic initiatives with senior stakeholders across international hubs.

Lead channel strategies for LinkedIn, Instagram and TikTok, translate data into creative direction, and develop influencer/co-creation programmes to produce authentic platform-native content for a major global brand.

Qualifications

• Proven experience leading global, multi-channel social strategies across B2B, B2C or complex service environments.
• Strong understanding of social algorithms, search behaviour, captions, GEO/SEO and platform-native content.
• Confidence using analytics, reach data and funnel insights to improve creative performance.
• Experience managing creators, influencers, agencies and senior stakeholders.
• A forward-thinking approach to content production, emerging technology and generative AI.

Responsibilities

• Build and lead a new social media function spanning international creative hubs.
• Set channel strategies across LinkedIn, Instagram and TikTok, adapting content to each audience.
• Turn performance data and audience insights into sharper creative direction and publishing plans.
• Develop creator, influencer and co-creation programmes that produce authentic, platform-native content.
• Partner with creative teams, agencies and senior leaders to deliver consistent, high-impact campaigns.

Skills

Global social strategy

Multi-channel leadership

Analytics-driven

Influencer management

Generative AI awareness

Job description

3Search is seeking an experienced Social Media Lead to shape a global social function from the ground up, based in Manchester. You will drive a proactive, insight-led content engine and lead strategic initiatives with senior stakeholders across international hubs.

Lead channel strategies for LinkedIn, Instagram and TikTok, translate data into creative direction, and develop influencer/co-creation programmes to produce authentic platform-native content for a major global brand.