Social Creative Manager

TUI Cruises GmbH; Luton; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Discretionary bonus

Generous travel benefits

Health & wellbeing support

Learning Hub access

Global project exposure

Job summary

TUI Cruises GmbH is seeking a social-focused creative producer to own the development and production of UK & Ireland social content, with exposure to the wider TUI Group.

You'll translate briefs into platform-native content for Instagram, TikTok, Facebook and Pinterest, guiding a cross-functional team to deliver scroll-stopping, engaging content on a fast-moving social landscape.

Qualifications

• Proven ability to create social-first content for consumer brands.
• Strong understanding of Instagram, TikTok, Facebook and Pinterest.
• Ability to communicate creative ideas to diverse stakeholders.
• Experience working with content creators and production teams.
• Proficiency with social analytics and performance tools.

Responsibilities

• Lead creative development and production of social content across key platforms.
• Develop concepts, series and formats to inspire audiences during the holiday journey.
• Provide creative direction with designers, photographers and video specialists.
• Use testing and insights to refine UK social content strategy.
• Collaborate across UK Marketing, TUI Group and brand partners.

Skills

Social-first content

Creative thinking

Platform-native storytelling

Stakeholder management

Content production

Creative direction

Analytics tools

Job description

We’re looking for a rare combination: a social-first creative who thinks like a producer, plans like a platform strategist, and moves confidently through a complex network of stakeholders.

You’ll own the creative development and production of TUI’s social content in the UK & Ireland and the wider TUI Group - from the first idea, through the edit, to the insight that shapes what we make next.

Our customers discover, dream about and plan their holidays on social. Formats, algorithms and audience behaviour change month to month, so this role needs someone who can turn a brief into scroll-stopping, platform-native content at pace, understand exactly why it performed (or didn’t), and bring a wide group of people with them - across UK Marketing, TUI Group, destination and brand partners, and our in‑house creative and production teams.

If you’re as comfortable shaping a TikTok series as you are presenting to a Group brand creative review, and you thrive in an environment that evolves as fast as the platforms themselves, this is the role for you.

The closing date for applications is Friday 16th October. The successful candidate would be required to work from our Luton office once a week.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level‑up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You’ll lead the creative development and production of social content across Instagram, TikTok, Facebook, Pinterest and emerging platforms, creating engaging content that is native to each channel and aligned with business objectives.
• Working closely with the Social teams, you’ll develop concepts, series and content formats that inspire audiences throughout their holiday journey, while supporting both organic and paid social activity.
• You’ll provide creative direction for social content production, partnering with designers, photographers and video specialists to ensure content is planned effectively and delivered to a consistently high standard.
• Through testing, performance analysis and audience insight, you’ll help shape the UK social content strategy, continuously refining creative approaches and identifying opportunities to improve engagement and effectiveness.
• Collaboration will be central to your role as you work across UK Marketing, TUI Group, brand partners and commercial stakeholders, aligning priorities and championing best practice in social content creation.

ABOUT YOU

• You have proven experience creating social-first content for a consumer-facing brand, supported by a portfolio that demonstrates strong creative thinking, design and platform-native storytelling.
• A deep understanding of Instagram, TikTok, Facebook and Pinterest enables you to create content that reflects platform trends, audience behaviours and evolving formats.
• Ability to communicate your creative ideas to a variety of stakeholders across the Group
• Experience working with content creators, designers, photographers, video editors or production teams who will help you deliver high-quality content efficiently and at scale.
• You’re comfortable using social analytics and performance tools to evaluate content effectiveness and apply insights that support future creative decisions.
• Proven success in stakeholder management enables you to build strong relationships, balance competing priorities and collaborate effectively across a complex, multi-functional organisation.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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