Social Creative Director

ThePlaceToBe; Leeds; On-site; GBP 60,000 - 90,000; Full time

Job summary

ThePlaceToBe in Leeds is seeking a Senior Creative Strategist to join a social-first agency working with beauty, wellness and lifestyle brands. You will own creative strategy across social channels, using data to shape ideas and drive performance, while exploring AI-powered production at scale.

You’ll mentor junior strategists, collaborate with creative, performance and account teams, and push the boundaries of how creative is developed, produced and tested in a fast-paced environment.

Qualifications

• 5+ years’ experience in creative strategy / paid social, ideally agency-side.
• Strong experience across social-first, DTC, e-commerce, beauty or wellness brands.
• Confident using data and insight to shape creative strategy and testing.
• Strong understanding of Meta, TikTok and social creative.
• Genuine interest in AI-powered creative tools and how they’re changing the industry.
• Strategic but hands-on, curious and commercially minded.

Responsibilities

• Own creative strategy across social, Meta and TikTok, using data and insight to shape ideas.
• Develop concepts, hooks, briefs and creative direction that stop the scroll and deliver.
• Lead AI-powered image and video production, from initial idea through to final asset.
• Build a systematic approach to creative testing, learning and optimisation.
• Work closely with creative, performance and account teams to deliver campaigns for beauty, wellness and lifestyle brands.
• Mentor junior strategists while staying hands-on with the creative when needed.

Skills

Creative strategy

Paid social

Agency-side

Data-driven

AI tools

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

ThePlaceToBe are proud to be partnering with an exciting social-first agency as they look to appoint a Senior Creative Strategist to join their growing team.

This is a brilliant opportunity to join an agency working with some seriously exciting beauty, wellness and lifestyle brands, where social, creativity, performance and strategy come together.

This isn’t a traditional strategy role. This is about understanding what makes people stop scrolling, engage and ultimately take action.

You’ll be using insight, data and creativity to develop ideas, test them, learn what works and keep pushing the creative forward.

And there’s a big focus on AI-powered creative production. This agency is genuinely embracing AI as part of the creative process – from developing concepts and hooks through to producing and testing image and video content at scale.

About the role...

As the Social Creative Strategy Director, you’ll sit at the heart of the agency’s creative thinking, working across social-first campaigns and paid social channels including Meta and TikTok.

You’ll combine creative instinct with performance data to develop work that delivers for some brilliant brands...and help shape how the agency approaches creative strategy as it continues to grow.

What you’ll be doing day to day...

• Owning creative strategy across social, Meta and TikTok, using data and insight to shape ideas


• Developing concepts, hooks, briefs and creative direction that stop the scroll and deliver


• Leading AI-powered image and video production, from initial idea through to final asset


• Building a systematic approach to creative testing, learning and optimisation


• Working closely with creative, performance and account teams to deliver campaigns for exciting beauty, wellness and lifestyle brands


• Mentoring junior strategists while staying hands-on with the creative when needed – you’re senior in judgement, but never above the detail

You won’t just look at what performed last month. You’ll be asking why it worked, what could work better and what we should test next.

About you...

To be considered for this Social Creative Strategy Director role, you’re both creative and analytical. You understand social instinctively, but you also understand the numbers behind it. You can look at a set of performance data and turn it into a creative idea. You understand that great social needs to stop the scroll, but it also needs to deliver.

What we're looking for...

• 5+ years’ experience in creative strategy / paid social, ideally agency-side


• Strong experience across social-first, DTC, e-commerce, beauty or wellness brands


• Confident using data and insight to shape creative strategy and testing


• Strong understanding of Meta, TikTok and social creative


• Genuine interest in AI-powered creative tools and how they’re changing the industry


• Someone who is strategic but hands-on, curious and commercially minded

You care about the creative, the culture and the numbers. You understand social and you're excited by what happens when great creative thinking meets performance.

This is a brilliant opportunity to join a social-first agency that’s growing, working with exciting beauty and wellness brands and genuinely pushing the boundaries of how creative is developed, produced and tested.