Creative Strategist

Got The T-Shirt; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

Office culture worth showing up for

Job summary

Got The T-Shirt in London is seeking a Creative Strategist to lead brand storytelling, concept development and creative direction for an agency that critiques online paid media differently.

You’ll own the creative strategy across paid social and paid search, content, creator/ambassador programmes, and the emerging edge of social commerce including TikTok Shop; translate audience insight into compelling ideas that drive long-term brand growth.

Qualifications

• Some prior experience as a creative or brand strategist, including taking a concept from first idea through to a live campaign launch
• Solid grip on how to turn audience and platform insight into a creative idea, not just a media plan
• Comfortable briefing and collaborating with creative, content and media teams without losing sight of the bigger picture (the brand mission)
• The ability to bring your strategy to life and sell it into clients effectively and passionately – not just what looks good, but why it works
• A passion for lifestyle and fashion sectors

Responsibilities

• Creative strategy across paid social and paid search, content, creator and ambassador programmes, and the emerging edge of social commerce – TikTok Shop included.
• Take audience understanding and build ideas people actually want to see.
• Own the creative direction that stops thumbs and builds long-term brand success, not just quick-fire sales.
• Collaborate with media, content and creator teams to ensure strategy is integral, not an afterthought.

Skills

Creative strategy

Brand strategy

Storytelling

Client collaboration

Social media

Digital/commerce ideation

Tools

TikTok Shop

AI-driven tools

Job description

Creative Strategist: brand storytelling, concept development & creative direction with an agency that’s approaching online paid media creative differently

Location – London/Hybrid (developing team chemistry in person is vital)

Salary – DOE (looking for the right thinkers versus a number of years in-role)

We’re working with an immensely creative growth marketing agency built on the belief that paid media should be just as curated as every other channel – brands should show up as impressively on a feed as they do anywhere else. This role owns the creative strategy that stops thumbs, tells a story, and builds long-term brand success, not just quick-fire sales.

Gone are the days of a bland product shot with price copy! This agency understands the necessity of killer creative strategy – not a slide of “key messages” bolted onto a media plan after the fact. It’s a true art, currently lost to formulas, frameworks and the endless churn of “what worked last time.”

The agency uses machine learning to deep dive into finding where a brand’s audience actually spends its time, then reads the headspace they’re in when they get there and builds ideas that deserve to be in it. That’s marketing as invitation rather than interruption, and it’s how long-term results and brand recognition follow.

Your job is to take that audience understanding and build the ideas people actually want to see.

In practice, that means creative strategy across paid social and paid search, content, creator and ambassador programmes, and the emerging edge of social commerce – TikTok Shop included.

We’re looking for a creative strategist who combines storytelling and culture-watching in equal measure – someone who’ll fight for the idea as hard as the media team fights for quality effectiveness.

What You’ll Bring to the Table

Experience & Background

• Some prior experience as a creative or brand strategist, including taking a concept from first idea through to a live campaign launch
• Solid grip on how to turn audience and platform insight into a creative idea, not just a media plan
• Comfortable briefing and collaborating with creative, content and media teams without losing sight of the bigger picture (the brand mission)
• The ability to bring your strategy to life and sell it into clients effectively and passionately – not just what looks good, but why it works
• A passion for lifestyle and fashion sectors

Mindset & Approach

• A critical thinker who’ll question “best practice” rather than default to it
• A natural storyteller and collaborator – with clients, creators and the media team alike
• Genuinely curious about culture and platforms, not just campaign frameworks
• A point of view on why “strategy” can be portrayed as dull – and ideas for what to do instead
• Hands-on experience shaping ideas for social and digital commerce (including TikTok Shop, creator/ambassador programmes and AI-driven creative tools)
• A track record of choosing story over spreadsheet at least once, and getting campaign results to prove it

Why Join?

• Real ownership over creative direction at an agency built to break the orthodoxy, not follow it
• Machine learning and audience tools used to sharpen the idea, not replace it
• Close daily collaboration with media, content and creator teams – strategy isn’t an afterthought here
• First-mover access to emerging channels before they’re in anyone else’s media plan
• A flexible hybrid setup – with an office culture worth showing up for
• A growing team with an all-in-it-together mentality which has been vital for this agency's rapid growth

Fancy It?

This isn’t the type of role where you find yourself filling in a brand pyramid template. If you want to dig deep into an audience’s state of mind to deliver them an idea worth their attention, and measure long term brand affinity, we want to speak to you. Bring the creative instincts, the storytelling chops and the desire to question the status quo. We want to hear from you!