Digital Strategy and Content Manager

Got The T-Shirt; Leeds; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

4 day work week

Excellent benefits

Job summary

Got The T-Shirt is seeking a Digital Strategy & Content Manager to shape digital strategies across a portfolio of client accounts and create engaging content that delivers measurable results.

You'll lead multi-channel campaigns, analyse performance and collaborate with designers on user journeys. The role combines strategy, content creation and client management in a fast-paced agency environment.

Qualifications

• 3+ years' experience in digital marketing, content or social media
• Proven ability to develop digital content strategies across channels
• Strong understanding of how paid and organic work together
• Experience filming, editing and publishing content
• Knowledge of UX/UI principles and user journeys

Responsibilities

• Own digital strategy across a portfolio of client accounts from planning to execution
• Develop integrated strategies across organic/social/content and wider channels
• Plan, capture and create engaging content including filming where required
• Work with Paid Media to align organic and paid strategies
• Produce social-first content and repurpose assets for multiple platforms
• Shape search strategies, user journeys and customer experiences
• Contribute ideas on UX/UI best practice to improve engagement and conversion
• Monitor campaign performance and optimise based on data
• Spot emerging trends and opportunities to keep clients ahead
• Collaborate with Creative, Strategy and Digital teams on campaigns
• Build relationships with influencers and creators for campaigns
• Prepare insightful monthly reports and present recommendations

Skills

Digital strategy

Content creation

Social media

UX/UI awareness

Data-driven optimization

Collaborative teamwork

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Absolutely incredible benefits including a 4 day week!

We're working exclusively with a brilliant creative agency to find a Digital Strategy & Content Manager who combines strategic thinking with hands‑on content creation.

This is a varied role where you'll shape digital strategies across a portfolio of clients while creating engaging content that delivers measurable results. You'll be just as comfortable planning multi-channel digital activity as you are filming social content, analysing campaign performance or collaborating with designers on user journeys.

You'll lead digital content strategies across social, paid media and owned channels, ensuring every campaign is aligned, commercially focused and built around the customer experience.

It's fast-paced, collaborative and genuinely varied. We're looking for someone who thinks strategically, creates confidently and understands how all digital channels work together to drive growth.

What You'll Be Doing

• Own digital strategy across a portfolio of client accounts, from planning through to execution, optimisation and reporting.


• Develop integrated digital strategies across organic social, paid social, content marketing and wider digital channels.


• Plan, capture and create engaging content – filming, photographing and editing where required.


• Work closely with Paid Media specialists to ensure organic and paid social strategies complement each other.


• Produce high-performing, social-first content while repurposing assets across multiple digital platforms.


• Help shape search strategies, user journeys and customer experiences, working alongside designers and developers.


• Contribute ideas around UX/UI best practice, ensuring content supports improved engagement and conversion.


• Monitor campaign performance, identify opportunities and continually optimise activity using data and insight.


• Spot emerging trends, platform updates and new opportunities to keep clients ahead of the curve.


• Collaborate with Creative, Strategy and Digital teams to deliver joined-up campaigns across multiple channels.


• Build relationships with influencers and creators to implement creator campaigns.


• Produce insightful monthly reports and confidently present recommendations to clients.

What You'll Bring

• 3+ years' experience in a digital marketing, content or social media role.


• Strong experience developing digital content strategies across multiple channels.


• Excellent understanding of TikTok, Instagram, LinkedIn, Meta and emerging social platforms.


• Knowledge of Paid Social, with an understanding of how paid and organic activity work together.


• Experience creating content from concept through to filming, editing and publishing.


• Understanding of UX/UI principles and how content influences user experience and conversion.


• Comfortable using creative tools such as CapCut, Canva, Adobe Creative Suite (or similar).


• Experience managing multiple clients and projects simultaneously.


• You're equally comfortable discussing digital strategy as you are creating content.


• You understand that great content sits within a wider digital marketing strategy.


• You're commercially minded and enjoy using data to improve performance.


• You're curious about new platforms, AI tools, user behaviour and emerging digital trends.


• You're proactive, organised and thrive in a collaborative agency environment.


• You enjoy working across multiple disciplines and love learning new skills.


• A genuinely varied role combining digital strategy, content creation and client management.


• The opportunity to influence wider digital strategies across social, paid media and web.


• Plenty of creative freedom to produce content that makes an impact.


• Work alongside talented strategists, creatives, designers and digital specialists.


• Excellent career progression within a growing creative agency.


• Absolutely fantastic benefits that will be shared during the interview process.

Ready to make a bigger impact?

If you're looking for a role where you can combine digital strategy, content creation, social media and wider digital thinking, while working with an ambitious agency and exciting clients, we'd love to hear from you.