Senior Creative (Social)

The Social Shepherd; England; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Enhanced maternity and paternity

Health services collaboration

Birthday day off

Cycle-to-work scheme

Job summary

A leading social agency in the UK seeks a Senior Creative to manage creative direction for organic content. The role requires 6+ years in a creative position, expertise in TikTok, Instagram, and YouTube, along with strong storytelling abilities. You'll collaborate with teams to produce original, high-performing content and mentor junior creatives. Enjoy a hybrid work model, flexible hours, and a comprehensive benefits package with enhanced parental leave and health service access.

Qualifications

• 6+ years in a creative role focused on organic social, ideally agency-side.
• A portfolio showcasing original ideas and strong writing skills.
• Deep knowledge of TikTok, Instagram, and YouTube algorithms.
• Strong storytelling, scripting and social copywriting skills.
• Confident directing content on-set and overseeing pre-prod and post.

Responsibilities

• Own creative strategy and execution for organic content.
• Lead ideation and content planning based on audience behavior.
• Direct shoots and mentor junior creatives.
• Write or review platform-first copy, hooks, and scripts.
• Direct shoots and oversee pre-production, from briefs to call sheets and delivery.
• Collaborate with Paid, Influencer, and Performance teams for joined-up campaigns.
• Coach and mentor creatives and managers to raise the bar.
• Contribute to new business and pitches with creative firepower.
• Help shape creative operations and delivery processes.

Skills

Creative strategy

Storytelling

Social copywriting

Team leadership

Platform insights

Copywriting

Job description

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We’re looking for someone who really gets social.

The kind of person who knows what content works and why.

Who can take an insight from TikTok or an upcoming cultural trend and turn it into something original that performs.

Someone who sees the algorithm not as a blocker, but as a brief.

About Us - The Social Shepherd 🐑

We're a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

Having won Best Large Social Agency in the UK (2 years in a row!) and continued growth, we're now looking to take on our next member to enhance our Social team!

Our service offering includes:

• Social Media Management
• Paid (Social & Search)
• Creative
• Influencer

We’re a team of 70+ across Bath, London and New York, with big ambitions to continue delivering industry-leading campaigns.

The Role

As a Senior Creative specialised in organic social, you’ll take charge of the creative direction across some of our biggest BAU organic social clients alongside the wider team, as well as lead social campaigns.

You’ll lead a team which includes a Social Creative, Content Creator, Designer and Videographer – helping them turn data, search intent, and cultural trends into smart, standout organic social‑first content.

You’ll set the tone for creative across our organic output, making sure every piece of work is strategic, sharp, and built for the platform it lives on.

This is a director-level role – so we’ll look to you not just to lead the work, but to help lead the business. You’ll help grow the team, raise the creative bar, shape process and thinking, and be someone others look to, to set the standard.

We’re not after someone who just talks a good game or sees themself above the doing. We want someone who’s just as happy in a pitch as they are on‑set, directing edits or jumping in to write a hook when the moment calls for it.

What You’ll Do

• Own creative strategy and execution for organic content across TikTok, Instagram, YouTube, and whatever’s next.
• Build and lead content plans that are rooted in platform insight, search intent, and audience behaviour.
• Lead ideation, scripting, and content planning – making sure the work’s grounded in data, cultural relevance, and brand voice.
• Write or review platform‑first copy, hooks, and scripts that engage and convert.
• Direct shoots and oversee pre‑production – from creative briefs and shot lists to call sheets and campaign delivery.
• Collaborate with Paid, Influencer, and Performance teams to create joined‑up, high‑performing campaigns.
• Coach and mentor creatives and managers – developing their creative instincts, storytelling, and leadership skills.
• Contribute to new business and pitches – bringing creative firepower and platform expertise to win work.
• Help shape how we work – including creative operations, delivery process and team resourcing.
• Stay ahead of trends, platform updates, content formats and algorithm changes – and bring that thinking into the room.

What We’re Looking For

• 6+ years in a creative role focused on organic social – ideally agency‑side.
• A portfolio that shows strong ideas, great writing and smart use of platform trends.
• Deep knowledge of TikTok, Instagram and YouTube – what’s trending, what performs and how the algorithms work.
• Strong storytelling, scripting and social copywriting skills.
• Confident directing content on‑set and overseeing pre‑prod and post.
• Experience leading and mentoring creative teams, including line management and performance development.
• Able to interpret and apply social and search data to shape strategy and optimise creative.
• Calm, collaborative and commercially aware – able to balance ambition with delivery.
• A strong sense of what ‘great’ looks like on social – and the ability to make it happen.

🏠 Work From Home: We operate a hybrid model where team members come to the office 3 days a week and WFH 2 days a week - although there is the option to work from the office more if you prefer. Our team loves working collaboratively, but also likes the option and balance of working from home.

Benefits Package

• Enhanced maternity and paternity.
• Collaboration with Bupa grants you access and savings to a spectrum of health services.
• Additional day off for your birthday.
• Kickstart a healthier commute with our cycle‑to‑work scheme.

🕐 Flexible hours: Some people are early birds, and others like to start later. We allow people to set their own times, with some starting at 8am and finishing up earlier. We trust our team to get their work done on their schedule.

❤️ We’re committed to equality of opportunity for all. We welcome applications from individuals regardless of their race, ethnicity, sexual orientation, religion, age, gender, or disability status. We want to support diverse and inclusive work environments and are actively looking for people who share our values.

Salary range

Director level – Full‑time – Marketing and Sales – Advertising Services