Ski-Driven CRM Manager for Growth & Personalization

Major Players | B Corp™; Greater London; Hybrid; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Gear allowance

Private healthcare

Ski trips

Team offsites

Job summary

Major Players | B Corp™ in London is seeking a CRM Manager to own and lead our audience end-to-end, turning app downloads, sign-ups and customers into engaged, paying users. You’ll manage email, in-app and push, plus supporting content like blog posts and landing pages.

The ideal candidate has 2–3 years CRM experience in consumer or subscription businesses, strong writing skills, and comfort with AI tools. A genuine passion for skiing is non-negotiable, with preferred background as an instructor

Qualifications

• 2–3 years CRM/lifecycle marketing experience within a consumer, D2C or subscription business.
• Strong writer who uses user insight, not just guesswork.
• Experience using AI tools to speed up day-to-day work.
• Comfortable owning a channel end-to-end in a small, high-autonomy, fast-paced team.
• A genuine passion for skiing is non-negotiable.
• Nice to have: hands-on experience with Klaviyo or a similar ESP.

Responsibilities

• Grow the audience through lead generation, managing budget and tracking cost per contact
• Get consent right, welcome new users well, and keep the database clean and healthy
• Nurture and segment a large, varied audience so the right message reaches the right person
• Spot rising intent and run sales campaigns around the key moments of the season
• Write and build emails, in-app messages, push notifications, blog content and landing pages
• Protect deliverability so messages consistently land in the main inbox
• Report on what the audience is worth (including LTV and churn) and run a steady stream of tests

Skills

CRM/Lifecycle Marketing

Strong writing

AI tools

Channel ownership

Klaviyo (nice to have)

Job description

Major Players | B Corp™ in London is seeking a CRM Manager to own and lead our audience end-to-end, turning app downloads, sign-ups and customers into engaged, paying users. You’ll manage email, in-app and push, plus supporting content like blog posts and landing pages.

The ideal candidate has 2–3 years CRM experience in consumer or subscription businesses, strong writing skills, and comfort with AI tools. A genuine passion for skiing is non-negotiable, with preferred background as an instructor