CRM Manager

Carv group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work arrangement (3 days/week)

Innsbruck ski pass

AI toolkit integration

Job summary

Carv group is seeking a CRM specialist to own the end-to-end lifecycle across email, in-app messages, push, and related content. You’ll grow the audience, ensure clean data and consent, and drive purchases at key seasonal moments.

You’ll craft sharp copy using user insight, work with AI tools to accelerate campaigns, and collaborate with a small autonomous team in a fast-paced ski‑tech startup.

Qualifications

• 2–3 years of CRM or lifecycle marketing experience in a consumer, D2C or subscription business.
• You write sharp, clear copy and base ideas on real user insight.
• You actively use AI to speed up work and improve outcomes.

Responsibilities

• Own CRM end to end: email, in-app messages, push, plus related content.
• Lead generation and audience growth within budget.
• Segment and nurture audiences to drive purchases at key moments.
• Maintain deliverability and healthy data practices.
• Measure results and run tests across channels to improve campaigns.

Skills

CRM lifecycle marketing

Email marketing

Content writing

AI in marketing

Tools

Klaviyo

Job description

Carv is on a mission to make great skiing accessible to everyone. We're a global community of 70,000+ skiers, the official partner of several iconic US resorts, and trusted by thousands of instructors and athletes worldwide.

Our product is a wearable ski sensor and AI coaching app that gives everyday skiers real-time coaching on the mountain. We are now also launching a phone-only product, opening up a fast growth product tier that brings personalised on-snow coaching to a much wider audience.

That growth means a big, fast-growing audience: people who’ve downloaded the app, signed up by email, or bought Carv. We’re looking for someone to own that audience end to end, turning it into engaged, paying, happy skiers. As a result, build our CRM into one of the most valuable channels in the business.

About the role

You’ll own our CRM end to end - email, in-app messages and push - plus the supporting content, such as blog posts and landing pages. You’ll bring people in, keep them engaged, and help them buy at the right moments in the season.

It’s a hands‑on role. You’ll find the insights, shape the ideas, write the copy and build the campaigns - you own the channel end to end, and you take the credit for what it delivers. There’s support across the team when you need it, and a strong AI toolkit that’s a core part of how we work.

Carv is a seasonal business. Interest builds long before people are on snow and fades in spring, so this role owns the plan for the whole cycle: capturing people’s interest, nurturing them through the phases of the year - in season and out - and building campaigns around the key sales moments that turn interest into intent, and intent into a sale.

What you'll do

• Grow the audience. Bring new contacts in through lead generation, manage a budget to do it, and track what each new contact costs us.
• Onboard and keep it clean. Get consent right, welcome new people well, and keep the database healthy so we only message people who want to hear from us.
• Nurture and segment. Keep a large audience engaged, and group people so the right message reaches the right person - not one‑size‑fits‑all.
• Spot intent and sell. Notice when someone’s getting more interested, move them towards a purchase, and run sales campaigns in the key windows of the season.
• Write and build. Create the emails, in‑app messages, push, blog content and landing pages - copy and build, start to finish.
• Protect deliverability. Keep the email and in‑app system healthy so messages actually land in people’s main inbox.
• Report and learn. Show what the audience is worth and what’s working - including LTV and churn - and run a steady stream of tests, doubling down on what wins and trying new channels and ideas.

What good looks like

• The audience is growing, healthy and well understood, and you can show what it’s worth.
• Email, in‑app and push work together as one programme, not three disconnected channels.
• Messages land, get opened, and drive real sales in the moments that matter.
• There’s a constant flow of tests - and clear lessons from them, including the ones that didn’t work.

Who you are

• A CRM specialist who wants the whole channel. You’ve run CRM or lifecycle marketing (around 2–3 years) at a consumer, D2C or subscription business, and you’re excited to own it end to end rather than a slice of it.
• Driven by impact, not vanity metrics. You care that CRM moves the business, and you can point to real results you’ve driven - not just opens and clicks.
• A strong writer who starts with the user. This is a big one for us. You write sharp, clear copy, and your ideas come from real user insight e.g. how people interact with your content, what they tell you in interviews, what they leave in reviews. You’ll own the whole thing: the insight, the idea, the words and the build, across email, in‑app, push, blog and landing pages.
• Already working with AI. You use AI to speed up your work today, and joining a company pushing hard on AI genuinely excites you.
• A get‑after‑it attitude. You’re not motivated by keeping things as they are. You’d rather try something new and learn fast - even if it sets things back for a bit - than settle for steady.
• A passionate skier. You love skiing and already have ideas about it. You want to go deep in the ski world with Carv, and make a difference in a business transforming how people ski all over the world.

Nice to have:

• Hands‑on experience with Klaviyo, and a working understanding of the rules around consent and data - enough to keep us safe and the CRM healthy.
• An exciting, fast‑paced start‑up environment focused on changing the way people ski.
• Deeply customer‑centric, with the chance to support events and activations that meet customers where they are… skiing.
• Part of a small team with high autonomy - you'll own your area.
• AI‑first. We're building AI into how we work, and we want people who'll push that further.
• Build, ship, learn. We'd rather try, measure and adjust than plan endlessly.
• Hybrid, three days a week together - with the option to work from our Innsbruck office, where you can ski on a fully subsidised ski pass.