CRM Manager

Major Players | B Corp™; Greater London; Hybrid; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Gear allowance

Private healthcare

Ski trips

Team offsites

Job summary

Major Players | B Corp™ in London is seeking a CRM Manager to own and lead our audience end-to-end, turning app downloads, sign-ups and customers into engaged, paying users. You’ll manage email, in-app and push, plus supporting content like blog posts and landing pages.

The ideal candidate has 2–3 years CRM experience in consumer or subscription businesses, strong writing skills, and comfort with AI tools. A genuine passion for skiing is non-negotiable, with preferred background as an instructor

Qualifications

• 2–3 years CRM/lifecycle marketing experience within a consumer, D2C or subscription business.
• Strong writer who uses user insight, not just guesswork.
• Experience using AI tools to speed up day-to-day work.
• Comfortable owning a channel end-to-end in a small, high-autonomy, fast-paced team.
• A genuine passion for skiing is non-negotiable.
• Nice to have: hands-on experience with Klaviyo or a similar ESP.

Responsibilities

• Grow the audience through lead generation, managing budget and tracking cost per contact
• Get consent right, welcome new users well, and keep the database clean and healthy
• Nurture and segment a large, varied audience so the right message reaches the right person
• Spot rising intent and run sales campaigns around the key moments of the season
• Write and build emails, in-app messages, push notifications, blog content and landing pages
• Protect deliverability so messages consistently land in the main inbox
• Report on what the audience is worth (including LTV and churn) and run a steady stream of tests

Skills

CRM/Lifecycle Marketing

Strong writing

AI tools

Channel ownership

Klaviyo (nice to have)

Job description

Job Title: CRM Manager @ Fast-Growing Sports-Tech Brand

Location: London (Hybrid, 3 days/week in-office)

Job Type: Full-Time, Permanent

A fast-growing sports-tech brand is looking for a CRM Manager to own and lead their audience end-to-end, turning app downloads, sign-ups and customers into engaged, paying customers.

The business uses AI-powered coaching technology to help everyday athletes improve at their sport, and has built a large, loyal community over the last few years. They’re now launching an exciting new lower-cost product tier that’s set to bring a huge wave of new users into the funnel, making CRM one of the most important channels in the business.

This is a hands-on, high-visibility role reporting directly into the Performance Marketing Lead, with real impact tracked at leadership level. You’ll own the channel from acquisition through to purchase - email, in-app and push - plus supporting content like blog posts and landing pages.

This role is only right for someone who genuinely loves skiing. A background as an instructor, a season worked on the mountain, or a deep personal passion for the sport is essential - it matters as much as your CRM experience.

Key Responsibilities

• Grow the audience through lead generation, managing budget and tracking cost per contact
• Get consent right, welcome new users well, and keep the database clean and healthy
• Nurture and segment a large, varied audience so the right message reaches the right person
• Spot rising intent and run sales campaigns around the key moments of the season
• Write and build emails, in-app messages, push notifications, blog content and landing pages
• Protect deliverability so messages consistently land in the main inbox
• Report on what the audience is worth (including LTV and churn) and run a steady stream of tests

Skills & Experience Required

• Around 2-3 years' CRM/lifecycle marketing experience within a consumer, D2C or subscription business
• A strong writer who starts with user insight, not just guesswork
• Already using AI tools to speed up your day-to-day work
• Comfortable owning a channel end-to-end in a small, high-autonomy, fast-paced team
• A genuine passion for skiing is non-negotiable
• Nice to have: hands-on experience with Klaviyo or a similar ESP

Why Apply?

• Own one of the most important growth channels in a fast-scaling, category-defining business
• High-visibility role with direct access to senior leadership
• Join at a pivotal growth moment as a major new product tier launches
• Generous annual gear allowance and private healthcare
• Team offsites including a fully paid ski trip
• Genuine opportunity to build your own identity and make your mark on the channel

We are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/