Shopper Marketing Manager — Growth & Activation

Innocent Limited; Greater London; Hybrid; GBP 57,000 - 66,000; Full time

Benefits offered by this job

Private healthcare

Target-based bonus

Free smoothies

Birthday day off

Job summary

innocent is seeking a UK Shopper Marketing Manager to lead the shopper marketing strategy and activation across channels and retailers. You will work closely with Sales, Category and customer teams to turn brand priorities into actionable shopper plans, using insights to shape in-store and online experiences for our customers and shoppers.

The role offers strategic influence with room to implement data-driven activation, while collaborating with cross-functional teams across Marketing, Finance

Qualifications

• Experience in shopper, customer or trade marketing within FMCG.
• Strong understanding of the UK grocery landscape.
• Ability to translate brand and commercial priorities into shopper plans.
• Strong commercial judgment and ability to convert data into actionable recommendations.

Responsibilities

• Shape and deliver UK shopper marketing strategy using shopper insight to connect brand, portfolio and commercial ambitions.
• Create customer plans balancing brand, shoppers and customers across channels.
• Manage and prioritise shopper marketing budget using data and insight to optimise performance.
• Collaborate with Sales, Category and Agencies to turn thinking into activation across retailers.

Skills

Shopper marketing strategy

Channel planning

Data-driven decisions

Cross-functional collaboration

Job description

innocent is seeking a UK Shopper Marketing Manager to lead the shopper marketing strategy and activation across channels and retailers. You will work closely with Sales, Category and customer teams to turn brand priorities into actionable shopper plans, using insights to shape in-store and online experiences for our customers and shoppers.

The role offers strategic influence with room to implement data-driven activation, while collaborating with cross-functional teams across Marketing, Finance