Shopper Marketing Lead – FMCG (UK)

Parker Young; Leeds; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

Parker Young Recruitment Ltd is partnering with a major international food business to recruit a Shopper Marketing Manager who will connect brand ambition with what happens at the shelf and online. You’ll own shopper plans across key retail accounts, translate strategy into activity and help drive purchase across UK grocery and convenience channels.

You’ll collaborate with brand, commercial and category teams, brief agencies, manage budgets and use shopper data to optimise campaigns and retailer

Qualifications

• Experience in shopper or customer marketing within UK FMCG, ideally food.
• Able to translate retailer data into actionable recommendations using industry tools.

Responsibilities

• Own shopper marketing plans across key retail accounts.
• Lead campaigns from concept through execution and evaluation.
• Collaborate with brand, commercial and category teams to optimise online and in-store activation.

Skills

Shopper marketing

Retail media

Data analysis

Agency briefing

Budget management

Tools

Nielsen

Kantar

Job description

Parker Young Recruitment Ltd is partnering with a major international food business to recruit a Shopper Marketing Manager who will connect brand ambition with what happens at the shelf and online. You’ll own shopper plans across key retail accounts, translate strategy into activity and help drive purchase across UK grocery and convenience channels.

You’ll collaborate with brand, commercial and category teams, brief agencies, manage budgets and use shopper data to optimise campaigns and retailer