Strategic UK Shopper Marketing Manager

Innocent Limited; Greater London; Hybrid; GBP 57,000 - 66,000; Full time

Benefits offered by this job

Private healthcare

Target-based bonus

Birthday day off

Free smoothies

Job summary

innocent is seeking a UK Shopper Marketing Manager to sit at the heart of our UK Marketing team. You will turn brand and portfolio strategy into smart, insight-led shopper plans that work for our brands, customers and shoppers, across in-store and online.

You’ll shape the shopper marketing approach across channels and customers, translating priorities into actionable plans, and spotting opportunities to unlock growth through data-driven activation and collaboration with Sales, Category and

Qualifications

• Experience in shopper, customer or trade marketing within FMCG.
• Understanding of the UK grocery landscape.
• Ability to translate brand and commercial priorities into shopper plans.
• Strong commercial judgement and ability to turn data into recommendations.
• Excellent communication and influencing skills.

Responsibilities

• Shape and deliver UK shopper marketing strategy using shopper insights.
• Translate brand priorities into clear channel, customer and activation plans.
• Identify occasions and opportunities to unlock growth and turn insights into actions.
• Set a high standard for in-store and online presence at the point of purchase.
• Turn brand plans into distinctive shopper activation for different channels and customers.
• Collaborate with Sales and Category to create customer plans balancing brand, shoppers and customers.
• Manage and prioritise the shopper marketing budget using data to measure success and optimize.

Skills

Shopper marketing

Trade marketing

FMCG

UK grocery landscape

Data interpretation

Stakeholder management

Communication

Job description

innocent is seeking a UK Shopper Marketing Manager to sit at the heart of our UK Marketing team. You will turn brand and portfolio strategy into smart, insight-led shopper plans that work for our brands, customers and shoppers, across in-store and online.

You’ll shape the shopper marketing approach across channels and customers, translating priorities into actionable plans, and spotting opportunities to unlock growth through data-driven activation and collaboration with Sales, Category and