UK Shopper Marketing Lead - In-Store Activation

Vitamin Well Group; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Vitamin Well Group, based in London, is seeking a Shopper Marketing Manager to drive UK shopper and trade marketing initiatives, ensuring strong brand presence in-store and across channels. You will work closely with local Sales and Marketing teams and align with global tools and assets from HQ Stockholm.

The role focuses on planning, executing and optimizing in-store activations, POS, and events, while collaborating with Global Shopper Marketing to share insights and best practices in a

Qualifications

• Minimum 5 years in shopper or trade marketing in FMCG.
• Strong experience with in-store activation and POS campaigns.
• Excellent English, written and spoken.

Responsibilities

• Plan annual in-store activation across channels.
• Own local POS strategy, planning and stock management.
• Execute shopper campaigns with Sales and Marketing.
• Oversee events, demos and trade shows.
• Collaborate with Global Shopper Marketing and HQ Studio.
• Support Sales with POS tools and activation plans.

Skills

Shopper marketing

Trade marketing

FMCG experience

Budget management

Project management

English

Tools

Excel

PowerPoint

Job description

Vitamin Well Group, based in London, is seeking a Shopper Marketing Manager to drive UK shopper and trade marketing initiatives, ensuring strong brand presence in-store and across channels. You will work closely with local Sales and Marketing teams and align with global tools and assets from HQ Stockholm.

The role focuses on planning, executing and optimizing in-store activations, POS, and events, while collaborating with Global Shopper Marketing to share insights and best practices in a