UK Shopper Marketing Manager: Strategy, Activation & Growth

Innocent Limited; Greater London; On-site; GBP 57,000 - 66,000; Full time

Benefits offered by this job

Private healthcare

Target-based bonus

Birthday day off

Free smoothies

Job summary

innocent is seeking a UK Shopper Marketing Manager to lead strategy and activation across UK channels, turning brand plans into shopper-focused executions that drive growth for our portfolio and category teams. You will partner with Sales, Category and Finance to ensure plans align with brand priorities and retailer needs.

You will shape shopper marketing across in-store and online spaces, translate priorities into activation plans, and manage budgets with a data-driven approach while

Qualifications

• Strong experience in shopper, customer or trade marketing within FMCG.
• Sharp understanding of shopper behavior and the path to purchase.
• Ability to turn brand and commercial priorities into effective shopper plans.
• Strong commercial judgement and understanding of how shopper investment drives growth.

Responsibilities

• Shape and deliver UK shopper marketing strategy using shopper insights.
• Translate brand priorities into channel, customer and activation plans.
• Identify occasions and opportunities to unlock growth and act on insights.
• Set high standards for in-store and online presence.
• Turn brand plans into distinctive shopper activation across channels.
• Collaborate with Sales and Category to create customer plans.
• Manage and prioritise the shopper marketing budget with data-driven insight.
• Work with agencies and partners to turn thinking into execution.

Skills

Shopper marketing

Customer marketing

FMCG knowledge

UK grocery landscape

Budget management

Job description

innocent is seeking a UK Shopper Marketing Manager to lead strategy and activation across UK channels, turning brand plans into shopper-focused executions that drive growth for our portfolio and category teams. You will partner with Sales, Category and Finance to ensure plans align with brand priorities and retailer needs.

You will shape shopper marketing across in-store and online spaces, translate priorities into activation plans, and manage budgets with a data-driven approach while