Shopper Marketing Manager

JDE Peet's; Maidenhead; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

JDE Peet's is seeking a Shopper Marketing Manager in the UK to lead insight-led shopper marketing strategies across key grocery customers. You will translate brand ambitions and shopper insights into activation plans that drive category growth and commercial success.

The role sits at the heart of the business, collaborating with Sales, Brand, Category and external partners to create best-in-class shopper experiences in-store and online, while managing budgets and delivering measurable ROI.

Qualifications

• Experience in Shopper Marketing and related FMCG functions.
• Proven success delivering retailer activation plans.
• Experience with UK grocery retailers.
• Strong understanding of retail media and omnichannel activation.
• Excellent stakeholder management and influencing capabilities.
• Strong commercial acumen and budget management.
• Ability to analyse performance data and translate insights.
• Excellent communication and storytelling skills.
• Proactive with ability to manage multiple priorities in fast-paced environments.

Responsibilities

• Lead shopper marketing activation plans across priority grocery customers.
• Develop customer-specific plans aligning brand strategy with retailer objectives.
• Deliver retail media, omnichannel activation, in-store execution and campaigns.
• Collaborate with Sales, Brand, Category and Revenue Growth Management teams on integrated plans.
• Partner with retailer media teams to build partnerships and growth opportunities.
• Lead activation planning for launches, seasonal campaigns and priorities.
• Manage agency partners for exceptional execution and continuous improvement.
• Evaluate campaign effectiveness, ROI and sales performance to drive future activity.
• Manage activation budgets, forecasting and investment tracking.
• Champions shopper-centric thinking across the organisation.
• Lead annual customer planning events and cross-functional workshops.
• Coach and support junior team members.

Skills

Shopper Marketing

FMCG

Retail activation

Stakeholder mgmt

Budget management

Data analysis

Communication skills

Multi-priority management

AI tools

Job description

At JDE, we believe great ideas can come from anywhere. We foster a high-performance culture where people are empowered to take ownership, challenge the status quo, and deliver outstanding results.

Joining JDE means:

• Working with iconic coffee and tea brands loved by consumers around the world.
• Being part of a collaborative, fast-paced and ambitious FMCG business.
• Having the autonomy to influence strategy as well as execution.
• Building strong partnerships with some of the UK's leading grocery retailers.
• Gaining exposure to senior stakeholders across Commercial, Marketing, Category and Leadership teams.
• Supporting exciting innovation launches and growth initiatives.
• Developing your career within a truly global organisation.

Job Description

The Opportunity

As Shopper Marketing Manager, you'll lead the development and execution of insight-led shopper marketing strategies across key grocery customers. You'll be responsible for translating brand ambitions, shopper insights and customer objectives into compelling activation plans that drive conversion, category growth and commercial success.

This role sits at the heart of the business, working closely with Sales, Brand, Category, Revenue Growth Management and external agency partners to create best-in-class shopper experiences both in-store and online.

What You'll Be Doing

• Lead shopper marketing activation plans across priority grocery customers with a category-first mindset.
• Develop customer-specific plans that align brand strategy, category opportunities and retailer objectives.
• Deliver best-in-class retail media, omnichannel activation, in-store execution and customer campaigns.
• Partner with Sales, Brand, Category and Revenue Growth Management teams to develop integrated customer plans.
• Collaborate with retailer media teams and commercial contacts to build strong partnerships and unlock growth opportunities.
• Lead activation planning for innovation launches, seasonal campaigns and strategic business priorities.
• Manage agency partners to ensure exceptional execution and continuous improvement.
• Evaluate campaign effectiveness, shopper engagement, ROI and sales performance, using insights to optimise future activity.
• Manage activation budgets, forecasting and investment tracking.
• Champion shopper-centric thinking across the organisation.
• Lead annual customer planning events and cross-functional workshops.
• Coach and support junior team members and project teams where applicable.

Qualifications

What We're Looking For

We're looking for a commercially minded, highly collaborative FMCG professional who knows how to turn insight into action and deliver measurable results.

You'll ideally bring:

• Experience in Shopper Marketing, Customer Marketing, Category Management, Sales or a related commercial FMCG function.
• Proven success developing and delivering retailer-specific activation plans.
• Experience working with major UK grocery retailers.
• Strong understanding of retail media and omnichannel shopper activation.
• Excellent stakeholder management and influencing capabilities.
• Strong commercial acumen and budget management experience.
• Ability to analyse performance data and translate insights into actionable recommendations.
• Excellent communication, presentation and storytelling skills.
• A proactive mindset with the ability to manage multiple priorities in a fast-paced environment.
• Confidence using data, technology and AI-enabled tools to improve effectiveness and decision-making.

What Success Looks Like

In this role, you'll be measured on:

• Delivery of shopper marketing initiatives that drive commercial growth.
• Category and brand performance across key customers.
• Successful innovation and strategic campaign launches.
• Campaign effectiveness, sales uplift and return on investment.
• Retailer satisfaction and quality of customer partnerships.
• Executional excellence across all shopper touchpoints.
• Effective management of budgets and investment.

Additional Information

Are you passionate about turning shopper insight into commercial growth? Do you thrive on building winning customer partnerships, leading innovative retail activations, and influencing business strategy?

At JDE, we're looking for an exceptional Shopper Marketing Manager to join our UK team and drive impactful shopper strategies across some of the UK's most important grocery retail customers.

This is an exciting opportunity to join the world's leading pure-play coffee and tea company, home to some of the most loved brands enjoyed by millions of consumers every day. As part of a global business that combines the scale of an FMCG leader with an entrepreneurial culture, you'll have the opportunity to shape shopper experiences, influence category growth, and make a tangible impact on business performance.

Whether you're currently working in Shopper Marketing, Customer Marketing, Category Management, or a Commercial role within FMCG, this role offers the chance to broaden your influence, increase your ownership, and accelerate your career.

#li-hybrid

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.