Strategic Shopper Marketing Manager – FMCG Growth

Henderson Brown Recruitment; Colne; Hybrid; GBP 59,000 - 72,000; Full time

Benefits offered by this job

Car allowance

Pension contributions

Life assurance

Wellbeing support

25 days holiday

Job summary

Henderson Brown Recruitment in the United Kingdom (Cambridgeshire) is seeking a commercially minded Customer & Shopper Marketing Manager to own how brands come to life across retail customers and channels. This hybrid role requires working a minimum of 3 days per week in the office and offers a salary up to £65,000 plus a £7,200 car allowance and benefits.

You'll build strategy, create activation plans, and shape investment to drive visibility, conversion and branded growth.

Qualifications

• Around five years' experience in Customer Marketing, Shopper Marketing or Trade Marketing within FMCG.
• Strong understanding of UK grocery retailers and shopper activation.
• Proven examples of developing plans, gaining investment approval and delivering measurable commercial results.
• Experience translating insight into compelling customer-facing marketing activity.
• A collaborative, achievement-driven approach with the confidence to influence stakeholders.
• Food and drink experience would be particularly relevant.

Responsibilities

• Develop and own customer and shopper marketing plans across the branded portfolio.
• Build effective activation programmes across grocery, convenience and other relevant channels.
• Lead retailer media, in-store, digital and shopper marketing activity.
• Use customer, category and shopper insight to identify commercial opportunities and develop compelling investment proposals.
• Build strong internal and external partnerships to secure buy-in and deliver successful activation.
• Establish clear KPIs, measure performance and demonstrate return on marketing investment.

Skills

Customer marketing

Shopper marketing

Trade marketing

FMCG

UK retailers

Stakeholder management

Job description

Henderson Brown Recruitment in the United Kingdom (Cambridgeshire) is seeking a commercially minded Customer & Shopper Marketing Manager to own how brands come to life across retail customers and channels. This hybrid role requires working a minimum of 3 days per week in the office and offers a salary up to £65,000 plus a £7,200 car allowance and benefits.

You'll build strategy, create activation plans, and shape investment to drive visibility, conversion and branded growth.