Shopper Marketing Lead — FMCG Activation (12-Month FTC)

Weetabix; Kettering; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Annual bonus

Pension

Annual leave

Salary review

Healthcare

Product discount

Flexible work

Counselling

Job summary

Weetabix is seeking a Shopper Marketing Manager to lead shopper and retail media plans for our cereal brands, in-store and online. The role is a 12-month FTC based in Burton Latimer, with three days in the office and two days flexible work where possible.

You will collaborate with Marketing, Category, Sales, agencies and retailers to turn brand plans into high-impact shopper experiences, measure results, and evolve our shopper marketing approach.

Qualifications

• Experience in FMCG shopper marketing, brand activation or retail media.
• Understanding of in-store and retail media, shopper behaviour and purchasing decisions.
• Experience working collaboratively with agencies and cross-functional teams.
• Ability to interpret campaign results and shopper data to identify insights.
• Clear, engaging communication and relationship-building skills.
• Effective project management and organisational skills.

Responsibilities

• Shape and deliver shopper and retail media plans that grow our cereal brands and the wider cereal category.
• Keep our shopper strategy fresh and relevant, turning insight into effective activity across stores and online.
• Create standout in-store and online activation that is insight-led, commercially focused and practical to deliver.
• Build strong shopper plans that support Joint Business Plans (JBPs) and create shared value for Weetabix and our retail customers.
• Partner with Customer Business Managers (CBMs) on customer selling days, bringing to life how our brands can drive category growth through compelling shopper messages.
• Work closely with retail customers, internal teams and agency partners to deliver high-quality campaigns, constructively challenging approaches where it will improve results.
• Manage agency relationships effectively, including supporting changes to agency partners when needed.
• Measure the impact of shopper activity, using campaign results and learnings to improve future plans and share best practice across the business.
• Help grow our iconic brands through distinctive, insight-led shopper experiences across key retail channels.

Skills

FMCG shopper marketing

Brand activation

Retail media

Campaign analysis

Communication

Project management

Job description

Weetabix is seeking a Shopper Marketing Manager to lead shopper and retail media plans for our cereal brands, in-store and online. The role is a 12-month FTC based in Burton Latimer, with three days in the office and two days flexible work where possible.

You will collaborate with Marketing, Category, Sales, agencies and retailers to turn brand plans into high-impact shopper experiences, measure results, and evolve our shopper marketing approach.