Shopper Marketing Manager

Weetabix; Kettering; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Annual bonus

Pension

Annual leave

Salary review

Healthcare

Product discount

Flexible work

Counselling

Job summary

Weetabix is seeking a Shopper Marketing Manager to lead shopper and retail media plans for our cereal brands, in-store and online. The role is a 12-month FTC based in Burton Latimer, with three days in the office and two days flexible work where possible.

You will collaborate with Marketing, Category, Sales, agencies and retailers to turn brand plans into high-impact shopper experiences, measure results, and evolve our shopper marketing approach.

Qualifications

• Experience in FMCG shopper marketing, brand activation or retail media.
• Understanding of in-store and retail media, shopper behaviour and purchasing decisions.
• Experience working collaboratively with agencies and cross-functional teams.
• Ability to interpret campaign results and shopper data to identify insights.
• Clear, engaging communication and relationship-building skills.
• Effective project management and organisational skills.

Responsibilities

• Shape and deliver shopper and retail media plans that grow our cereal brands and the wider cereal category.
• Keep our shopper strategy fresh and relevant, turning insight into effective activity across stores and online.
• Create standout in-store and online activation that is insight-led, commercially focused and practical to deliver.
• Build strong shopper plans that support Joint Business Plans (JBPs) and create shared value for Weetabix and our retail customers.
• Partner with Customer Business Managers (CBMs) on customer selling days, bringing to life how our brands can drive category growth through compelling shopper messages.
• Work closely with retail customers, internal teams and agency partners to deliver high-quality campaigns, constructively challenging approaches where it will improve results.
• Manage agency relationships effectively, including supporting changes to agency partners when needed.
• Measure the impact of shopper activity, using campaign results and learnings to improve future plans and share best practice across the business.
• Help grow our iconic brands through distinctive, insight-led shopper experiences across key retail channels.

Skills

FMCG shopper marketing

Brand activation

Retail media

Campaign analysis

Communication

Project management

Job description

Shopper Marketing Manager

Application Deadline: 22 November 2026

Department: Sales

Employment Type: Full Time

Location: Burton Latimer

Description

At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We’re committed to building an organisation where people from all walks of life feel they belong, where different voices, experiences, and backgrounds are valued and respected.

We are looking for a Shopper Marketing Manager to join us on a 12 - month FTC.

The successful candidate will use shopper insights and creativity to develop campaigns that make our Weetabix Food Company brands stand out, both in-store and online.

Working closely with Marketing, Category, Sales, agency and retail partners, you’ll turn brand plans into brilliant shopper experiences that increase visibility, support category growth and deliver stronger campaigns.

You’ll also help us evolve how we approach shopper marketing, exploring new technology, smarter data and connected retail media to make sure we continue reaching shoppers in the right place, at the right time.

Closing date: 22nd November 2026

Interview process: 2 stage - 1.initial Teams 2.face to face

Working pattern: You’ll spend three days a week in the office, creating great opportunities to collaborate, strengthen team connections and build high‑impact working relationships face to face.

We’re happy to make reasonable adjustments throughout the recruitment process. Just let us know how we can support you.

The Recipe

Want to help shape the way millions of shoppers experience our brands?

• Shape and deliver shopper and retail media plans that grow our cereal brands and the wider cereal category.
• Keep our shopper strategy fresh and relevant, turning insight into effective activity across stores and online.
• Create standout in-store and online activation that is insight-led, commercially focused and practical to deliver.
• Build strong shopper plans that support Joint Business Plans (JBPs) and create shared value for Weetabix and our retail customers.
• Partner with Customer Business Managers (CBMs) on customer selling days, bringing to life how our brands can drive category growth through compelling shopper messages.
• Work closely with retail customers, internal teams and agency partners to deliver high-quality campaigns, constructively challenging approaches where it will improve results.
• Manage agency relationships effectively, including supporting changes to agency partners when needed.
• Measure the impact of shopper activity, using campaign results and learnings to improve future plans and share best practice across the business.
• Help grow our iconic brands through distinctive, insight-led shopper experiences across key retail channels.

The Ingredients

Key Know How:

• Experience in Fast-Moving Consumer Goods (FMCG) shopper marketing, brand activation or retail media.
• Understanding of in-store and retail media, shopper behaviour and purchasing decisions.
• Experience working collaboratively with agencies and cross-functional teams.
• Ability to interpret campaign results and shopper data to identify insights.
• Clear, engaging communication and relationship-building skills.
• Effective project management and organisational skills.

Your Bowl of Perks (Benefits)

Competitive Salary & Annual Flexible benefits

We offer a competitive salary and a comprehensive benefits package designed to support your wellbeing, career, and life outside work.

• Annual bonus
• Double-matched pension scheme (up to 12% from us)
• 25 days annual leave increasing with service
• Annual Salary review
• Healthcare plan
• Discounted Weetabix products

To support our employees, we also offer:

• Continued investment in your personal development
• We believe in balance, whether it's for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days of additional annual leave
• Access to 24/7 counselling service (via Grocery Aid partnership)
• The freedom of Flexible Work Opportunities
• Enhanced Maternity / Paternity / Adoption Leave
• Additional Time Off for Fertility Treatment and Neonatal Care
• Working Parents Support Group
• Fully stocked kitchens filled with our delicious products for you to enjoy

Please note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges.

To learn more about life at Weetabix, visit our careers page:

Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.

We utilise our Preferred Agency Supplier Partners as and when we require additional support