Shopper Marketing Lead: Build the Function, Drive Growth

Better Placed; West Midlands; On-site; GBP 60,000 - 72,000; Full time

Job summary

Better Placed is seeking a commercially minded Shopper Marketing Manager to own shopper marketing across Retail and Convenience. This is the first completely shopper-focused hire, offering autonomy to shape the strategy, build capability and establish how shopper marketing works across the organisation.

You will collaborate with Sales, Brand and Commercial to turn shopper insight into activation that drives brand and customer growth, with the backing of a high-growth FMCG business.

Qualifications

• Strong shopper marketing experience within FMCG.
• Experience with Retail and/or Convenience customers.
• Deep understanding of shopper behavior and activation impact on purchase.
• Commercially minded with ability to link activity to business outcomes.
• Able to move between strategy and execution and manage multiple priorities.

Responsibilities

• Own shopper marketing strategy across Retail and Convenience.
• Develop shopper plans and activation that connect brand strategy with customer priorities.
• Collaborate with Sales, Brand and Commercial to deliver compelling shopper propositions.
• Own budgets and measure performance to drive growth.
• Build the function and establish how shopper marketing works across the organisation.
• Partner with external agencies to deliver activation and campaigns.
• Turn shopper and customer insight into activation that drives awareness, consideration and sales.

Skills

Shopper marketing

Retail activation

Commercial orientation

Cross-functional collaboration

Project management

Job description

Better Placed is seeking a commercially minded Shopper Marketing Manager to own shopper marketing across Retail and Convenience. This is the first completely shopper-focused hire, offering autonomy to shape the strategy, build capability and establish how shopper marketing works across the organisation.

You will collaborate with Sales, Brand and Commercial to turn shopper insight into activation that drives brand and customer growth, with the backing of a high-growth FMCG business.