Shopper Marketing Exec: Activations & Launches

ARLA; Broughton; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Competitive salary

26 days holiday + bank holidays

Matched pension contributions up to 6%

Life assurance

Flexible benefits

Job summary

Arla Foods invites applications for a Shopper Marketing Executive to join our UK commercial team. You will develop and deliver shopper marketing initiatives to grow category performance, engage shoppers and strengthen retailer partnerships across multiple channels.

With 1–3 years in FMCG marketing, you will analyse shopper behaviour, plan activations, and support launches with strong collaboration across Brand, Category and Sales teams.

Qualifications

• 1–3 years in Shopper/Trade/Customer/Brand/Category Marketing in FMCG.
• Strong organisational, communication and analytical skills.
• Experience with retailer activations, product launches, POS campaigns is advantageous.
• Proactive team player able to work with many stakeholders.

Responsibilities

• Deliver shopper marketing plans across branded and own-label portfolios, including e-commerce activations.
• Support new product launches through shopper insight, activation planning and execution.
• Create retailer selling stories and activation materials for commercial teams.
• Deliver in-store activities including sampling, POS campaigns, competitions and activations.
• Measure campaign performance and ROI to improve future plans.

Skills

Shopper Marketing

Trade Marketing

Customer Marketing

Brand Marketing

Category Marketing

Job description

Arla Foods invites applications for a Shopper Marketing Executive to join our UK commercial team. You will develop and deliver shopper marketing initiatives to grow category performance, engage shoppers and strengthen retailer partnerships across multiple channels.

With 1–3 years in FMCG marketing, you will analyse shopper behaviour, plan activations, and support launches with strong collaboration across Brand, Category and Sales teams.