Head of Shopper Insight & Strategy

Institute of Grocery Distribution; Watford; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Market leading pension

Bonus scheme

Generous medical insurance

Great work-life balance

Job summary

IGD is seeking a Shopper Insight Manager to lead its shopper research programme, delivering insight and foresight for clients in food, grocery and shopper behaviour. The role includes line management and developing IGD’s internal insight capability.

You will shape the content plan, drive strategic focus areas, and deliver high-impact outputs for senior clients, while building a strong external network and leading impactful engagement events. Hybrid working with London-area access.

Qualifications

• 8–10 years’ experience in insight, research, strategy or related field.
• Strong exposure to grocery, retail, FMCG or consumer goods.
• Credibility presenting to senior and executive audiences.
• Advanced methodological capability across qualitative, quantitative and digital tools.
• Ability to interpret complex data sources into a clear story.
• Exceptional storytelling and client-facing communication.
• Excellent written English and high-quality reports and client outputs.

Responsibilities

• Lead development and evolution of IGD's shopper research programme.
• Shape content plans, priorities, resources and budgeting.
• Deliver high-quality reports, articles, and client-ready outputs.
• Drive client engagement through presentations, forums and events.
• Mentor and develop a shopper analyst; manage workloads and objectives.
• Collaborate with marketing, communications and commercial teams.

Skills

Insight expertise

Commercial credibility

Client influence

Storytelling skills

Written English

Senior stakeholder engagement

Tools

Q or similar analysis software

Excel

Word

PowerPoint

Job description

IGD is seeking a Shopper Insight Manager to lead its shopper research programme, delivering insight and foresight for clients in food, grocery and shopper behaviour. The role includes line management and developing IGD’s internal insight capability.

You will shape the content plan, drive strategic focus areas, and deliver high-impact outputs for senior clients, while building a strong external network and leading impactful engagement events. Hybrid working with London-area access.