Shopper Activation Manager — In-Store & Digital Growth

Nestle; Crawley; On-site; GBP 38,000 - 48,000; Full time

Benefits offered by this job

Potential discretionary annual bonus

Generous pension scheme

12 flexible days on top of 25 days' ho

2 volunteering days

Focus on personal development

Job summary

Nestlé Nutrition & Health is seeking a Shopper Marketing Manager to develop and execute shopper activation plans across all customers and channels, including in-store and digital touchpoints. You will manage activation from brief to delivery, ensuring on-time, in-full execution within budget to meet shopper and commercial objectives.

You will collaborate with Sales, Category, Marketing, Field Sales and agencies to deliver best-in-class shopper programmes across retail and e-commerce, generating

Qualifications

• Experience in Shopper Marketing and delivering activation campaigns across physical and digital channels.
• Experience supporting NPD or innovation launches.
• Strong project management and budget management skills.
• Ability to prioritise and juggle multiple projects with high attention to detail.
• Ability to build relationships internally and with external stakeholders.

Responsibilities

• Deliver shopper activation programmes across retail and digital channels.
• Deliver in-store, digital and customer-facing experiences to agreed standards.
• Manage POS, digital content and activation assets.
• Support customer planning and joint business priorities with activation recommendations.
• Build relationships with customer marketing contacts and retailer media teams.
• Coordinate external partners to ensure timely, high-quality execution.
• Track campaign results and use insights to improve future activity.
• Identify opportunities to enhance activation processes and ways of working.

Skills

Shopper marketing

Activation campaigns

Budget management

Project management

Stakeholder management

NPD launches

Retail & digital

Job description

Nestlé Nutrition & Health is seeking a Shopper Marketing Manager to develop and execute shopper activation plans across all customers and channels, including in-store and digital touchpoints. You will manage activation from brief to delivery, ensuring on-time, in-full execution within budget to meet shopper and commercial objectives.

You will collaborate with Sales, Category, Marketing, Field Sales and agencies to deliver best-in-class shopper programmes across retail and e-commerce, generating