SEO Manager | Thg Beauty

THG; Manchester; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave

Staff discount on THG brands

On-site gym

Bus pass

Job summary

THG Beauty seeks an hands-on SEO Manager to drive organic growth across our beauty ecommerce brands. You will own strategy and execution end-to-end, from technical SEO to content planning, while collaborating with Product, Engineering and Merchandising teams.

Lead audits, optimise product pages and PLPs, and scale insights with AI/LLM tools. Expect a fast-paced, performance-driven environment with room to influence across THG’s global brands.

Qualifications

• 3-5+ years in SEO, ecommerce focused.
• Strong technical SEO knowledge and analytics.

Responsibilities

• Own the SEO strategy and roadmap for Beauty brands; align to revenue targets.
• Lead technical audits and fixes across crawlability, indexing, and site structure.
• Develop scalable, search-led content strategies and landing pages.
• Provide weekly/monthly performance insights and forecast growth.
• Embed SEO into trading calendars and cross‑functional plans.
• Mentor junior team members and drive best practices.

Skills

SEO Expertise

Ecommerce

Technical SEO

Google Analytics

GA4

Tools

Screaming Frog

Ahrefs

SEMrush

Sistrix

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

Why be a SEO Manager at THG Beauty?

We are seeking a hands‑on SEO Manager to lead organic search performance across selected THG Beauty ecommerce brands.

This is a commercially accountable role suited to someone operating at Manager level within a fast‑paced ecommerce environment. You will own organic growth strategy and execution end‑to‑end, spanning technical SEO, on‑page optimisation, content strategy, and support trading performance while partnering cross‑functionally to ensure SEO is embedded into all digital activity.

You will combine strategic thinking with operational excellence and be comfortable rolling up your sleeves to deliver impact directly.

As an SEO Manager, you'll:

Organic Growth Ownership

• Own the SEO strategy and roadmap for assigned Beauty brands, aligned to revenue and commercial targets.
• Drive measurable improvements in organic traffic, revenue, visibility, and conversion.
• Translate trading priorities, seasonal campaigns, and product launches into SEO opportunities.
• Lead keyword and category opportunity analysis to inform merchandising and content strategy.

Technical & On‑Page Excellence (Hands‑On)

• Lead technical SEO audits and prioritise fixes across crawlability, indexation, internal linking, faceted navigation, schema, and site architecture.
• Work closely with Product and Engineering teams to define requirements and ensure SEO best practice in platform developments.
• Optimise PLPs, PDPs, content hubs, and international sites to maximise search performance.
• Leverage AI/LLM tools responsibly to scale optimisation and insight generation.

Content & Ecommerce Strategy

• Partner with Content and Editorial teams to create scalable, search‑led content strategies.
• Identify opportunities for new landing pages, brand/category expansions, and long‑tail growth.
• Support digital PR and authority‑building initiatives through search insight.

Performance Management & Forecasting

• Own weekly and monthly performance reporting, providing senior stakeholders with clear insight and actionable recommendations.
• Develop and manage organic forecasts in line with budget cycles.
• Monitor algorithm updates and proactively adapt strategy.

Cross‑Functional Collaboration

• Embed SEO into trading calendars, paid media strategy, CRM, and social campaigns.
• Ensure SEO is considered at planning stage for promotions, launches, and brand partnerships.
• Influence senior stakeholders using data‑driven insight.

Leadership & Standards

• Support and mentor junior team members.
• Drive best practice consistency across the Beauty division.
• Champion testing, experimentation, and continuous optimisation

What skills and experience do I need for this role?

• 3-5+ years SEO experience, with significant exposure to ecommerce environments.
• Proven track record of driving organic revenue growth for ecommerce websites.
• Strong technical SEO knowledge (crawl optimisation, JavaScript SEO, log analysis, site migrations).
• Deep understanding of category‑led retail SEO and commercial trading models.
• Advanced experience with: Google Analytics / GA4, Google Search Console, Screaming Frog/ Deepcrawl / Equivalent and Ahrefs/ SEMrush / Sistrix
• Strong analytical capability with the ability to translate data into commercial action.
• Highly hands‑on - comfortable executing as well as leading.

What's in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.